Remove Market Remove Product Remove Productivity Remove Research
article thumbnail

3 Key Aspects to Deliver Effective Product Knowledge Training

Infopro Learning

In today’s world, several organizations are running neck-and-neck with a similar product range. This may happen when you have great products and a marketing team with the required product knowledge to satisfy customers. Give employees the flexibility to learn and spend some time researching about the top industry trends.

Knowledge 419
article thumbnail

Should Marketing Review eLearning Courses?

Association eLearning

Recently, an instructional designer friend of mine asked me, “Should Marketing review eLearning courses and approve them before they are released?” I responded with a, “Yes, but…” There are legitimate reasons Marketing needs to see the course before it goes out. I am a marketing person, I am not an instructional designer.

Market 220
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Global Triumphs: Navigating Markets with Translation and Localization

Infopro Learning

Translation and localization are your trusty compass and sextant for the training content, guiding you through the uncharted territories of international markets. By tailoring your learning materials to local preferences, you can unlock new markets, leading to long-term prosperity and global growth. billion between 2024 and 2028.

article thumbnail

How to Bridge the Gap Between Product-Centric Training and Sales Methodology?

Infopro Learning

It’s about more than just inspiring individuals with different motivations and personalities; you also have to rely on your team to meet the targets set by upper management, which is challenging, especially in a competitive market. What is a Sales Methodology? A few are SPIN (Situation, Problem, Implication, Need-Payoff Selling, N.E.A.T(Need,

Sales 221
article thumbnail

Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. More organizations are investing in B2B sales and marketing intelligence solutions.

article thumbnail

A powerful product marketing plan for technical users/developers

Appsembler

If you want to successfully introduce a new product to the market, or increase your product’s awareness and adoption within technical audiences, you need to do more than just capture their attention. Successfully marketing your product to technical users and developers requires you to think and do things differently.

Market 94
article thumbnail

Product-Led vs Marketing-Led Growth

Appsembler

In this comprehensive guide, we delve into the dynamics of Product-Led Growth (PLG) and Marketing-Led Growth (MLG), unraveling their strengths, differences, and practical applications. The choice between PLG and MLG should depend on various factors such as product nature, target market, and available resources.

Market 52
article thumbnail

2019 State of Sales Coaching: Managers, Reps, and Enablement Pros Weigh In

Speaker: Henry Bruckstein, Founder at Canam Research, and Jake Miller, Product Marketing Manager at Allego

Join Henry Bruckstein, Founder of Canam Research, and Jake Miller, product marketing manager at Allego, to learn why--and more--from the new 2019 State of Sales Coaching survey. Virtually every sales organization sees the value of good sales coaching. So why do so few organizations do it systematically and well?

article thumbnail

Gone in 8 Seconds: Overcoming Buyers’ Shrinking Attention Spans

Speaker: Jake Miller, Senior Product Marketing Manager, Allego

Buyers are savvier, buying teams are larger, and new research shows that buyers' attention spans have dropped to just 8 seconds. During this exclusive event, Jake Miller, Senior Product Marketing Manager at Allego, will explore how to empower sellers to create customized and immersive buying experiences.

article thumbnail

12 Ways to Get the Most Out of Your Authoring Tool

Knowing what you need from an eLearning authoring tool can be hard, especially when there are so many options on the market. gomo’s new ebook aims to save you time and hassle by identifying 12 must-have authoring tool features.