The Logical Blog by IconLogic

JULY 14, 2013

The implication of this shift for marketing and sales organizations is far-reaching. Potential customers can and are researching and learning about products and services online and within their ever-growing trusted social network. Marketing's role is becoming more complex. The Traditional Sales Funnel is no Longer Enough.

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Social Media Media Market Social 176

fewStones

APRIL 12, 2024

SaaS businesses are notoriously challenging to market due to the intangible nature of their products. These videos build social proof and credibility, reassuring potential customers about the quality and reliability of the solution. Let’s find out here: 10 Ways to Market Your SaaS Business Using Corporate Videos 1.

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Arlo Training & Events Software

AUGUST 1, 2021

If you’re looking for ways to market and sell training courses then you’ve come to the right place. These 13 effective marketing strategies will have a big impact on your sales, but not on your wallet. They’re looking for innovative ways to market their courses that won’t blow the bank. Ways to market training courses.

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Market Ideas Blended Learning Authoring Tools 98

Infopro Learning

DECEMBER 28, 2023

This sets sales training projects apart from other programs in Learning & Development (L&D). An effective sales training program is not just a checkbox in the L&D leaders manual; it is the lifeblood that nurtures a high-performing sales team. That’s where an effective sales training program becomes indispensable.

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Sales Program Effectiveness Diversity Training 221

Appsembler

AUGUST 10, 2022

Compared to generalist marketers, technical and product marketers need to adjust their product’s positioning and messaging to appeal to a specific audience with different communication styles and buyer journeys. Product marketing already requires a deep level of understanding of how your product works. The numbers back this up.

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Think Orion

DECEMBER 18, 2023

As competition increases for universities and colleges, marketing technology stack in higher education becomes increasingly popular. A well-structured and optimized marketing technology will help you attract, nurture, and convert leads. But do you know what is a marketing technology stack in higher education?

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Market Authoring Tools Education Technology 52

Arlo Training & Events Software

NOVEMBER 13, 2023

What can training providers do to ensure maximum, cost-effective brand reach and drive an increase in enrolments? We asked the experts at Candlefox to share their top tips for training providers. It’s fair to say the team behind Candlefox know a thing or two about marketing courses. Consider video content.

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Market Tips Course Social Networks 52

Accessplanit

JULY 21, 2020

In our recent Training Industry Benchmark Report , we revealed that 31% of training professionals struggle with effective course promotion.

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Social Media Market Media Reputation 74

Clark Quinn

FEBRUARY 18, 2020

Have we turned into a society where any crazy marketing works? It got interesting when the marketing manager responded. Yet, I still will argue that it’s just more myths-based marketing. Um, er…And another admits it’s a marketing intelligence company. This is just more myths-based marketing.

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Market Learning Styles Diversity Training Twitter 224

TalentLMS

DECEMBER 27, 2021

Since the birth of the internet in the early 90s, digital marketing has become a popular career choice. But it can prove a challenge when it comes to training. Digital marketing covers many different specialist skills, with new ones being added all the time. Digital marketing training: Who’s it for?

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Think Orion

OCTOBER 13, 2023

As social media continues to impact consumer shopping behavior, marketers vividly leverage these networks’ drawing power for promotion. percent of the world’s population, are social media users. For this reason, the demand for social media professionals is increasing. But what exactly is social media marketing?

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Hurix Digital

OCTOBER 30, 2023

Gamification in marketing has emerged as a dynamic and influential strategy that captivates and engages consumers on a whole new level. The gamification market is on an upward trajectory, with projections indicating a remarkable surge. In 2020, the gamification market size stood at $9.1

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Gamification Market Case Study Simulations 52

Appsembler

JULY 10, 2023

In this article, we will explore the fascinating realm of developer marketing and its significance in driving product awareness, adoption, and advocacy among software developers. Key Takeaways: Developers hold substantial influence in software purchasing decisions, making developer marketing a vital focus for software companies.

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Market Develop Authoring Tools Community 52

Coreaxis

FEBRUARY 15, 2022

Power has transitioned from employer to employee creating a “buyers’ market” for talent either entering the workforce or on the fence about remaining loyal. L&D has the opportunity to support their organization by developing corporate training programs that can help to solve the recruitment problem. Potential hires understand this.

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Diversity Training Market Training Train 94

Ed App

NOVEMBER 1, 2022

We made a list of marketing LMS that you can use to build your training for your marketing team. These include tools and features tailored to meet your marketing training needs from course building to course delivery. Marketing LMS #1 – EdApp. Sign up for Free and Start Using The Best Marketing LMS!

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Ed App

JUNE 20, 2022

If you want to be the best marketer out there, you need to continuously learn and research new techniques and strategies. This is why having access to different digital marketing resources is beneficial, especially if you’re doing self-paced learning. Digital Marketing Resource #1 – Digital Marketing Course by EdApp.

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Resources Market Digital Authoring Tools 52

Appsembler

NOVEMBER 24, 2021

Developer marketers, we know you have a huge challenge on your hands. How can you engage with a buyer persona that doesn’t respond (as well) to traditional marketing? Previously, software marketers ignored developers, but their influence over the purchase decision is increasing. Developer Marketing Will Expand in 2022.

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learnWorlds

OCTOBER 22, 2021

It offers you the perfect opportunity to market and sell your online courses out to your target audience – old, new, and existing customers. Black Friday Marketing Ideas. Your Marketing Campaign: How Can You Prepare? Come up with an email marketing campaign. Get on social media. And guess what. That’s easy.

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Fly Plugins

FEBRUARY 10, 2024

As long as you have an effective marketing strategy in place, your courses can reach learners from all over the world, providing a substantial source of income over time. Generally speaking, you should price your course based on its perceived value and what the market is willing to pay.

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Online Course Social Media Market 202

Mike Taylor

FEBRUARY 16, 2024

Learn more → Email Marketing Tools are Great for L&D Forget fancy social media apps and new-fangled AI! L&D teams can supercharge learner engagement with good old-fashioned email marketing tools. Click on over to see which platform offers the most robust free version so you can give it a test drive with real projects.

Learning Styles 52

Learning Styles Market Blended Learning Diversity Training 52

Ontuitive

APRIL 7, 2022

Social life arriving online through social media. The bursting internet bubble and the crumbling of the housing market. We cannot blame a generation for failing to fit their decades of life experience around our training paradigms. This is a generation that was raised on YouTube as their primary source of training.

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Rustici Software

JANUARY 28, 2022

We’re kicking off the Meet The Team series with the marketing department. After all, if you’ve read our website content or viewed one of our webinars or presentations, the marketing team had a hand in creating the content. And the marketing team is relatively new. Tara Morey – Marketing Maestro.

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Market Teams Case Study Write Blog 76

Appsembler

MARCH 15, 2022

The terms DevRel and developer marketing are sometimes used interchangeably, especially as the idea of building relationships and marketing to developers is still an emerging field. This article will look at what DevRel is, and how it differs from developer marketing. What Makes DevRel Different from Developer Marketing?

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Think Orion

AUGUST 28, 2023

If you want to increase visibility , maximize awareness , and accelerate lead generation for your business, B2B event marketing is the right choice. Let’s first explore what B2B event marketing is and why it is important for business growth. What is B2B Event Marketing?

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Paradiso

AUGUST 12, 2021

Distributor Training and Product Sales. There is an ever-growing competition among products to win over consumers in the market and prove to be the best in quality, use, and affordability. Why is Distributor Training Important? Training drives upsells and is a crucial component for business growth. contact-form-7].

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Arlo Training & Events Software

APRIL 23, 2024

How can you improve your current training website to make it more accessible? It’s a question many training providers are asking. An accessible training website allows learners of all abilities to easily navigate and fully engage with the resources it offers, while expanding the potential participant base for training providers.

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learnWorlds

AUGUST 2, 2021

Before you go, this article is part of our Email Marketing for Course Creators workshop. Amy Porterfield is the creator and host of the Online Marketing Made Easy podcast (which has 3,500 reviews and 4.9 More importantly, the masterclass addresses a primary pain that her target market faces: growing their email list.

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Market Case Study Social Networks Facebook 98

Think Orion

OCTOBER 13, 2023

From creating compelling copy to driving conversions, emails take your marketing to the next level. With new marketing trends emerging daily, you must stay ahead of the learning curve and step up your game. According to Statista , revenue from email marketing is expected to reach $17.9 billion by the end of 2027.

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Accessplanit

OCTOBER 27, 2020

Forward-thinking training providers are capitalising on a new marketing initiative which is both easy to implement and particularly effective at attracting new business. Taster sessions can be defined as an opportunity for delegates to experience your training offering prior to any payment or commitment on their part.

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Market Effectiveness Tools Consulting 95

BrainCert

MARCH 27, 2023

However, with the growing competition in the market, it can be challenging for course creators to stand out and attract more learners. Email marketing is a powerful tool that can help boost course sales and expand your reach, ensuring your courses gain the attention they deserve.

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Sales Market Learner Course 98

Arlo Training & Events Software

JUNE 8, 2023

ChatGPT can help improve productivity and effectiveness in your training business. Here’s ten practical ways to use ChatGPT, from content creation, language translation, marketing and more. The IP of training providers cannot be replaced by a natural language model, or any other type of AI for that matter. What is ChatGPT?

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Fly Plugins

DECEMBER 5, 2023

By creating a course on the fundamentals of AI and ML, learners can gain a solid understanding of these technologies and how they can be applied in different contexts, preparing them for the future job market or even just to have tools in their current tool belt. This is definitely a tough market to break into, however it is totally possible.

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Cyber Security Training Diversity Training Ideas Create 172

Wizcabin

FEBRUARY 15, 2021

One of them, which is very important, is to think about the best way to market and sell it to your target audience. Surely, many people think marketing and promoting one’s eLearning courses is a very easy thing to do. 5 steps to marketing and promoting your eLearning courses. 1- Know your target audience.

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Paradiso

JULY 7, 2022

An external training LMS is a framework for delivering and managing instructional content; it must assess individual and organizational training goals, measure progress toward fulfilling those goals and gather data for controlling the organization’s overall learning process. What is external training LMS?

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Association Learning Management System LMS Association LMS Blended Learning 172

Schoox

MARCH 25, 2024

After all, as the company expands, it can be harder to monitor the training and development of each team member. For companies that want to develop an efficient training program to reskill and upskill talented employees effectively , Schoox’s gamified and curated learning experience can keep teams engaged with a leaderboard system.

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LMS Learning Management System System Diversity Training 52

Kitaboo

MARCH 19, 2024

Technology plays an important role in creating and delivering videos as training material. Video Training Content: A Brief II. Top Benefits of Video Training Content in 2024 Higher Retention Learning Flexibility Accessibility of Videos Higher Engagement III. Table of Contents: I.

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learnWorlds

JUNE 29, 2021

It’s true; email marketing covers multiple areas of business needs. Apart from lead generation, email marketing helps to increase brand awareness. To make it work though, and run a successful email marketing campaign , you will need an effective email marketing tool. What is an email marketing tool? Key Features.

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