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How Developer Marketing Leverages Education, Product Sandboxes, and Community to Increase Developer Adoption

Appsembler

Software developers have a unique role; they are involved in both the purchase and implementation of technology (often at a detailed level). This blog post explains how self-paced, hands-on courses (with virtual IT labs ) can foster stronger developer communities and drive product adoption. They want to try your product.

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7 Developer Marketing Best Practices

Appsembler

Instead, you should assemble a team that is dedicated to driving product adoption with developers. So instead of marketing to them, engage developers with an educational developer marketing initiative that helps them learn about new technologies (instead of selling the technology to them). Adopt a Community-Centric Mindset.

Market 92
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6 Ways To Improve Your Developer Education

Appsembler

Developers want to know about your product’s features, as they enjoy learning about technology, but they want to do that by trying the product out, not by reading about it or watching a video. Adopt a Community-Centric Mindset. Product Education is Crucial to Developer Adoption. Developers enjoy learning from other developers.

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4 Ways to Improve the Chances That Developers Will Adapt and Build On Your Product/Platform

Appsembler

Software developers are a key part of the purchasing decision, with 57% of them having some or a great deal of influence over technology purchase decisions, but marketing to them is tricky. By offering a structured and centralized portal for developer education, you will show developers that your product is supported for enterprise adoption.

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Self-Paced Training Courses: Developer Marketing’s Secret Weapon

Appsembler

For mainstream technologies like Zoom and Mailchimp, the goal is to make the free version of their products so indispensable to its users that they upgrade to the paid version to gain access to the full suite of features. Many companies have switched from a sales-led to a product-led approach and now offer free versions of their product.

Develop 98
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7 Developer Marketing Best Practices

Appsembler

Instead, you should assemble a team that is dedicated to driving product adoption with developers. So instead of marketing to them, engage developers with an educational developer marketing initiative that helps them learn about new technologies (instead of selling the technology to them). Adopt a Community-Centric Mindset.

Market 52
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How to Write (Perfect) Developer Documentation (With Examples)

Appsembler

By turning your existing developer documentation into immersive, educational experiences , you can improve developer growth, developer adoption, product usage, API calls, and built applications. One of the key elements to include in your documentation is sample code. Include Code Snippets. Include Code Snippets.