Appsembler

SEPTEMBER 1, 2021

Software developers have a unique role; they are involved in both the purchase and implementation of technology (often at a detailed level). Because of this, they have to be critical and skeptical when evaluating products — after all, they will be responsible for making the product successful.

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Appsembler

AUGUST 3, 2022

Product marketing involves building a go-to-market strategy to bring a new product to market, including positioning the product in the market, creating messaging and marketing materials to communicate the value of the product, launching it, and training salespeople to sell the product to the audience.

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Infopro Learning

DECEMBER 12, 2021

The benefits of leadership development training include increased employee engagement, improved employee retention, and enhanced workforce productivity. A leadership development program includes activities that enhance leaders’ skills, confidence, and abilities. Formalized mentorship. Support and acceptance from superiors.

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Appsembler

JULY 10, 2023

In this article, we will explore the fascinating realm of developer marketing and its significance in driving product awareness, adoption, and advocacy among software developers. Traditional marketing approaches fall short when targeting developers, who seek detailed information and hands-on experiences.

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Appsembler

NOVEMBER 16, 2022

Instead of marketing to developers using traditional techniques such as cold calls, fact sheets, and static demos, you need to engage them with an educational developer marketing initiative that helps them learn about your product. Badges and certificates help keep developers engaged and using your software.

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Appsembler

OCTOBER 26, 2022

Developers aren’t a fan of marketing. But that doesn’t mean you shouldn’t invest in developer marketing; these campaigns just look very different from traditional B2B marketing campaigns. You need to make it seem like you’re not trying to sell or market to developers.

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Appsembler

APRIL 5, 2022

In a recent podcast with OpenView Venture Partners titled “Developers, Developers, Developers…and Marketing,” Francesca Krihely, Senior Director of Developer Experience at Snyk, spoke about how to build and engage a developer community. Source: [link]. Raising Awareness and Displacing Incumbents.

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Appsembler

DECEMBER 1, 2021

While developer marketing isn’t exactly a new concept, it’s becoming more and more important as developers take increasing control over software purchasing decisions. We’ve put together a list of developer marketing best practices to help you better engage with your audience.

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Appsembler

JULY 18, 2023

In this article we will explore the concept of software sandboxes and their significant role in developer marketing. We will discuss why software sandboxes are essential for developers to test products, build proof-of-concepts, and conduct hands-on trials. Why use a Software Sandbox in Developer Marketing?

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Appsembler

NOVEMBER 30, 2022

Developers play a huge role in the software purchasing process. As software is increasingly being sold from the bottom up, rather than top-down, you need to create a developer marketing plan that resonates with developers. Business-to-developer marketing differs quite markedly from business-to-business marketing.

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Appsembler

OCTOBER 19, 2022

We’ve talked before about how developer job roles are expanding and their purchasing influence is growing rapidly. This means that the need for developer marketing will increase and it’s likely to grow beyond just developer-centric companies and expand into the broader software industry. Prioritize Developer Education.

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Appsembler

NOVEMBER 24, 2021

Developer marketers, we know you have a huge challenge on your hands. How can you engage with a buyer persona that doesn’t respond (as well) to traditional marketing? Below is a list of the developer trends that are shaping how software companies engage with developers in 2022 and beyond. This figure grew to 24.5

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Appsembler

DECEMBER 29, 2022

The number one rule of marketing to software developers is not to market to software developers. There is even a book called Developer Marketing Does Not Exist. Yet developers are becoming more and more influential in the software purchasing process. That’s true for all developers.

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Appsembler

MAY 25, 2022

The aim of educational developer marketing is different from traditional marketing. Forget about selling your product and instead, focus on educating developers and lowering the friction between them and your product. Why is a Developer Marketing Platform Key for Educating Developers?

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Appsembler

JUNE 8, 2022

Building a strong developer community should form a major part of your technical and developer marketing strategy. Developers often choose products based on recommendations from their peers that they receive in communities. If you’re a developer-first company, you want to be a part of that community.

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Appsembler

APRIL 26, 2022

Conferences are an important way of keeping up to date with the latest trends and developments in any industry. The PMA’s Developer Marketing Summit — which took place at the start of March — provided a wealth of information and insight into how to market your product to a developer audience.

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Appsembler

JULY 31, 2023

In this comprehensive guide, we delve into the dynamics of Product-Led Growth (PLG) and Marketing-Led Growth (MLG), unraveling their strengths, differences, and practical applications. The choice between PLG and MLG should depend on various factors such as product nature, target market, and available resources.

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Appsembler

MARCH 1, 2022

Currently, only 43% of software companies have a dedicated developer marketing team, yet developers are influencing more and more purchase decisions and playing a part in controlling a company’s technology budgets. With this in mind, we’ve created a template for a developer marketing job description.

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Appsembler

FEBRUARY 25, 2022

As a developer marketer, you’re in high demand and play an important part of any software company, particularly those that market developer-first products. You have unique skills in a growing and technical market, but are you getting paid at market value? Developers are the New Software Buyers.

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Appsembler

MARCH 8, 2022

Developer marketing doesn’t use the same techniques as traditional marketing, and the way you measure success also looks different. When putting together a developer marketing team, and recruiting talented developer marketers, you need to outline what you expect from your new hires. Success Criteria.

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Kitaboo

JANUARY 12, 2024

The impacts of AI can be seen through its transformative influence on educational product development. These products can take the form of digital learning platforms, interactive content, assessment mechanisms, and more. AI in educational product development can be integrated to tackle various broad challenges.

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Appsembler

OCTOBER 10, 2022

Developer marketing is no longer in its adolescence; it’s now growing up. compound annual growth rate in the software development market between the years 2022 to 2030. With a lower barrier to entry, and a computer science degree no longer a requirement, the developer population is expanding rapidly.

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Appsembler

MARCH 15, 2022

The terms DevRel and developer marketing are sometimes used interchangeably, especially as the idea of building relationships and marketing to developers is still an emerging field. This article will look at what DevRel is, and how it differs from developer marketing. What is DevRel?

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Kitaboo

DECEMBER 27, 2023

In this regard, note that the global eLearning market is projected to reach $457.8 The solution lies in creating EdTech strategies that prioritize educational objectives in terms of implementation, development, and deployment. billion by 2026. Table of Contents: I. Table of Contents: I.

Productivity 52

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Kitaboo

DECEMBER 29, 2023

This is where introducing agile product development into the vast arena of education technology creates the bridge that conservative pedagogy approaches cannot mend. For instance, KITABOO’s cutting-edge digital textbook platform comes equipped with apt agile learning development capabilities.

Agile 52

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Appsembler

DECEMBER 29, 2022

The number one rule of marketing to software developers is not to market to software developers. There is even a book called Developer Marketing Does Not Exist. Yet developers are becoming more and more influential in the software purchasing process. That’s true for all developers.

Market 52

Market Software Authoring Tools Develop 52

Appsembler

OCTOBER 24, 2023

In the dynamic world of developer marketing , staying ahead of the curve is paramount. This article will explore the top six trends defining developer marketing in 2024, providing businesses with invaluable insights to connect, engage, and thrive in the tech-savvy community. Let’s dive in!

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Appsembler

DECEMBER 1, 2021

While developer marketing isn’t exactly a new concept, it’s becoming more and more important as developers take increasing control over software purchasing decisions. We’ve put together a list of developer marketing best practices to help you better engage with your audience.

Market 52

Market Develop Examples Metrics 52

Appsembler

MAY 12, 2022

Technical marketing requires a different approach to traditional marketing. As you’ll be targeting a tech-savvy audience, who will often be largely made up of developers, traditional marketing techniques such as cold calls, static demos, and brochures on broad product benefits won’t work. Technical Marketer.

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Integranxt

DECEMBER 25, 2023

In the dynamic landscape of modern business, the efficiency of product training is increasingly crucial. As companies diversify their product lines and markets expand, effective training strategies become essential for success. Each product demands unique knowledge and skills.

LMS 105

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Appsembler

SEPTEMBER 29, 2022

As developer job roles expand and their purchasing influence grows, the need for developer marketers will increase. While developer marketers are in demand due to this shift in approach, the pressure is on to engage this notoriously critical audience. Think and Talk Like a Developer.

Market 52

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Appsembler

JANUARY 13, 2022

Developers don’t respond to traditional marketing tactics. Software developers are a key part of the purchasing decision, with 57% of them having some or a great deal of influence over technology purchase decisions, but marketing to them is tricky. Provide Hands-On Access to Your Product to Show Its Value Quickly.

Productivity 98

Productivity Product Platform Develop 98

Appsembler

NOVEMBER 24, 2021

Developer marketers, we know you have a huge challenge on your hands. How can you engage with a buyer persona that doesn’t respond (as well) to traditional marketing? Below is a list of the developer trends that are shaping how software companies engage with developers in 2022 and beyond. This figure grew to 24.5

Market 52

Market Metrics Trends Develop 52

Appsembler

AUGUST 1, 2023

Unlocking Growth with Product-Led Growth (PLG) Strategy – In this comprehensive guide, we explore the power of Product-Led Growth as a revolutionary business strategy. Key Takeaways: Understand the core principles of Product-Led Growth and its significance in the current market landscape.

Productivity 98

Productivity Product Strategy Metrics 98

fewStones

APRIL 12, 2024

SaaS businesses are notoriously challenging to market due to the intangible nature of their products. Simplified Communication of Complex Ideas : Videos allow SaaS businesses to explain their products or services in a clear and concise manner, making it easier for potential customers to understand the value proposition.

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Appsembler

AUGUST 17, 2022

Taking a product-led approach to growth lets your software do the majority of the selling, rather than focusing on traditional sales and marketing tactics, such as calls and demos. By giving users easy access to your product, they can test it out before they commit to full implementation across the company. And guess what?

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