Can a Workshop Change Behavior?
The Peformance Improvement
NOVEMBER 17, 2010
Companies invest billions of dollars on half-day, full-day, and multi-day workshops with the hope that these one-time events will somehow make a difference. Vendors, who would rather sell workshops than results, are eager to claim that their product will make a difference. What companies don’t know much about is if these one-time workshops truly change behavior significantly.