Creating a Customer Hero Story
FEBRUARY 15, 2018
Every day we tell stories, to ourselves, our learners, and our customers. Christine Miles, Chief Architect of Ci Squared, identified a customer hero story as our best option. During her recent Virtually There session, Christine defined the "Art of the Nudge," key storytelling elements, and guided learners in writing their own customer hero story. Virtually There Session Recap. Psychologists have determined that storytelling makes a difference in how people act.