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7 product marketing best practices for technical marketers

Appsembler

Compared to generalist marketers, technical and product marketers need to adjust their product’s positioning and messaging to appeal to a specific audience with different communication styles and buyer journeys. Product marketing already requires a deep level of understanding of how your product works. The numbers back this up.

Market 98
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7 Powerful Developer Marketing Campaigns to Learn From

Appsembler

Developers aren’t a fan of marketing. But that doesn’t mean you shouldn’t invest in developer marketing; these campaigns just look very different from traditional B2B marketing campaigns. You need to make it seem like you’re not trying to sell or market to developers.

Market 98
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6 Things Every Developer Marketing Plan Needs to Succeed

Appsembler

As software is increasingly being sold from the bottom up, rather than top-down, you need to create a developer marketing plan that resonates with developers. Business-to-developer marketing differs quite markedly from business-to-business marketing. Developers are averse to what they perceive as marketing in any form.

Market 98
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9 Developer Communities Every Technical Marketer Should Know

Appsembler

Building a strong developer community should form a major part of your technical and developer marketing strategy. Here are the top communities technical marketers can use to engage with developers and reap the benefits. Developers often choose products based on recommendations from their peers that they receive in communities.

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7 Developer Marketing Best Practices

Appsembler

While developer marketing isn’t exactly a new concept, it’s becoming more and more important as developers take increasing control over software purchasing decisions. Combine that with how traditional sales and marketing techniques don’t work well on developers, and what you get are organizations searching to find a new approach.

Market 92
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Developer Marketers, Here’s How You Can Request a Raise

Appsembler

As a developer marketer, you’re in high demand and play an important part of any software company, particularly those that market developer-first products. You have unique skills in a growing and technical market, but are you getting paid at market value? Developer Marketing Works. Are you paid what you deserve?

Market 98
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What is DevRel and what makes it different from developer marketing?

Appsembler

The terms DevRel and developer marketing are sometimes used interchangeably, especially as the idea of building relationships and marketing to developers is still an emerging field. This article will look at what DevRel is, and how it differs from developer marketing. What Makes DevRel Different from Developer Marketing?

Market 98