Lessons from TechSmith Customer Education with Doug Brunner
TechSmith Camtasia
MAY 5, 2021
For Doug, it’s important that TechSmith’s customer education initiatives are rooted in empathy for the customer. How TechSmith designs customer education user experiences. But how does TechSmith discover its customers’ motivations? For Doug, this means finding out where TechSmith customers look for answers to their problems.
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