The Personalization Paradox: Why Enterprises Fail at Personalization
Xyleme
NOVEMBER 9, 2022
Enterprises large and small are on a quest to deliver the content a customer needs — and only that content — at the current part of the customer’s journey. This method means that you create, manage, store, update, and retire different content for each person, persona, or customer type. Some enterprises have tried this method.
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