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Should Marketing Review eLearning Courses?

Association eLearning

Recently, an instructional designer friend of mine asked me, “Should Marketing review eLearning courses and approve them before they are released?” I responded with a, “Yes, but…” There are legitimate reasons Marketing needs to see the course before it goes out. I am a marketing person, I am not an instructional designer.

Market 220
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Tips to Avoid Millennials Marketing Hype

Clark Quinn

My initial reaction is to provide, as a palliative, tips to avoid millennials marketing hype. Whether they actually deliver is another issue. Please, avoid the marketing maelstrom. Follow these tips to avoid millennials marketing hype, and focus on real outcomes Thanks! ” What?

Market 339
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7 product marketing best practices for technical marketers

Appsembler

Compared to generalist marketers, technical and product marketers need to adjust their product’s positioning and messaging to appeal to a specific audience with different communication styles and buyer journeys. Product marketing already requires a deep level of understanding of how your product works. The numbers back this up.

Market 98
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More Myths-Based Marketing

Clark Quinn

Have we turned into a society where any crazy marketing works? It got interesting when the marketing manager responded. Yet, I still will argue that it’s just more myths-based marketing. The particular issue (as several of us do that) was the anonymity of the poster. This is just more myths-based marketing.

Market 224
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.

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9 Developer Communities Every Technical Marketer Should Know

Appsembler

Building a strong developer community should form a major part of your technical and developer marketing strategy. Developers talk to each other about issues such as, what works, what helps you scale, and what the support was like. If you’re a developer-first company, you want to be a part of that community. Stack Overflow.

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[TEMPLATE] Technical Marketing Job Description

Appsembler

Technical marketing requires a different approach to traditional marketing. As you’ll be targeting a tech-savvy audience, who will often be largely made up of developers, traditional marketing techniques such as cold calls, static demos, and brochures on broad product benefits won’t work. Technical Marketer.

Market 94