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Bing Ads vs. Google Ads: Which Platform is Better in 2023?

Think Orion

Companies spend more than $250 billion on digital ads, the most prominent channels being Google and Bing. However, the functionalities, metrics, targeting options, costs, and many other factors differ between Google and Bing. Indeed, Bing has fewer users, but its ads display higher than Google Ads.

Google 98
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How to Use SEO Tricks of the Trade for Your Online Learning Website

Lambda Solutions

In the competitive world of online learning, having a well-optimized website is crucial to attract more learners and stand out in search engine results. Search Engine Optimization (SEO) can significantly improve your online learning website's visibility and increase organic traffic.

Website 130
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Announcing new job-relevant content from top brands to help learners prepare for surge in digital jobs

Coursera

By Marni Baker Stein, Chief Content Officer at Coursera The World Economic Forum predicts that 94 million digital jobs could be available all over the world by 2030 – particularly higher wage jobs in places with lower economic opportunity and growing working age populations.

Job 98
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4 Tips to Create Voice Search Friendly Content

Hurix Digital

Ok Google, play Eye of the Tiger”. In fact, considering she was early, she also managed to “Ok Google” the nearby Starbucks and get herself a cup of coffee. Google, Microsoft, Apple and Amazon are all perfecting voice recognition technology. Voice recognition from Google already has an accuracy of 95%.

Voice 45
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12 Ways to Get the Most Out of Your Authoring Tool

Knowing what you need from an eLearning authoring tool can be hard, especially when there are so many options on the market. gomo’s new ebook aims to save you time and hassle by identifying 12 must-have authoring tool features.

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Mastering Marketing Tactics for Your LMS: A Comprehensive Guide

Lambda Solutions

Content Marketing Content marketing is a powerful tool for LMS promotion. Create valuable content such as blog posts, whitepapers, eBooks, webinars, and videos that demonstrate your expertise and the benefits of your LMS. Share this content across various platforms to build brand authority.

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What’s the ROI of Content Personalization?

Xyleme

The ROI of content personalization increases exponentially with scale. According to research by McKinsey & Company, 71% of consumers expect personalized content experiences — and 76% get frustrated when that doesn’t happen. Improving the content experience for the end user. Improving the content experience for the end user.

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