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How To Use A Green Screen In Your Marketing Videos

TechSmith Camtasia

And that the so-called ‘green […] The post How To Use A Green Screen In Your Marketing Videos appeared first on The TechSmith Blog. Did you know, however, that the technology has been around since the early 1900s?

Market 111
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Lessons from TechSmith Customer Education with Doug Brunner

TechSmith Camtasia

For Doug, it’s important that TechSmith’s customer education initiatives are rooted in empathy for the customer. How TechSmith designs customer education user experiences. But how does TechSmith discover its customers’ motivations? For Doug, this means finding out where TechSmith customers look for answers to their problems.

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Meet Mike Kujansuu - TechSmith Product Marketing Manager

TechSmith Camtasia

Kelly Rush, our videographer and I still wandering the halls of TechSmith to get interviews with the people behind the products you use. We recently caught up with Mike Kujansuu, the Product Marketing Manager for Camtasia Studio, Camtasia for Mac, Camtasia Relay, Morae and UserVue. We started a new Channel TechSmith on YouTube.

TechSmith 101
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DevCorner: “Open Source” at TechSmith

TechSmith Camtasia

DevCorner is where we talk about all things software development-related from inside TechSmith. We want projects to catch on and I’ve been fortunate to see that a few times while I’ve been at TechSmith. When Screencast supported quizzing, our marketing team asked to include quizzes on www.techsmith.com. Trials and Iterations.

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Learning Pros Need to Think Like Dirty Marketers: Advice from Daniel Foster

InSync Training

But did you know that we also need a “marketing” bonnet? According to Daniel Foster, Strategy Lead for the Snagit Application at TechSmith, “the best learning professionals think like dirty marketers.”.

Market 100
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Increasing Impact of Videos through Lessons from Marketing

TechSmith Camtasia

What can learning and development professionals learn from marketing experts? Danielle specializes in coming up with innovative ways to infuse marketing into training to create learning content that sticks. So, where should we begin when it comes to bridging the gap between marketing and training? Bonus tips from marketing!

Lesson 52
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TechSmith Academy- Helping You Learn About Visual Communication and Video Creation

TechSmith Camtasia

They are Trainers who saw a need and opportunity, Marketers who want to catch the video marketing wave and keep up with or beat their competitors, and many others in other professions and roles that have an interest or need in video creation. That’s why we are thrilled to announce the launch of TechSmith Academy.