L&D SHOULD THINK LIKE MARKETING – BUT DO WE UNDERSTAND THE DIFFERENCE?
Learnnovators
AUGUST 2, 2023
The similarities are all too obvious: L&D and marketing are both trying to change behavior. What influences you to choose one particular product or service over another? Just like marketing, L&D also focuses on behavior change (via persuasion). L&D is about capability building + persuasion.
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