Do we need product evangelists for each product/service?
JULY 1, 2015
In the last few years markets have become more competitive as product lifecycle is reducing and go to market timing is becoming more and more important. But the real factor that makes marketing more complex is that products and services are becoming more technological and therefore complex and so they require more knowledge to be used. Knowing a product before purchase is related to market education. The post Do we need product evangelists for each product/service?