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Why Videos and Images Rule for Social Media with Jessie O’Donnell

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When it comes to using social media to help your customers, it’s often better to show, rather than tell. It’s no secret that videos and images win on social media channels. If you’re using social media to engage with customers, images and videos are a fantastic way to communicate.

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Introducing the TechSmith Social Media Team

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You might be a subscriber to our blogs , interact with us on Twitter , and/or check out our Facebook pages every once in a while… but you’re still wondering, who are the people behind all this social media magic, and what’s in it for me? I am the Online Community Specialist at TechSmith. Well, you’re in for a treat.

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Video Marketing on Social Media: 5 Ways To Maximize Your Efficiency

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However between Facebook, YouTube, Instagram, iTunes and all the other growing social networking platforms, this can be a daunting task. If it’s on Facebook, do Facebook things. Facebook viewers tend to watch videos more passively; so edited videos need to be shorter (20 seconds to a minute long).

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So You Just Facebook All Day? Screenshots and Social Media Marketing

TechSmith Camtasia

Social media marketers are often misunderstood. When I describe what I do as ‘social media’ my friends and family immediately start the jokes about browsing Facebook all day and getting paid for it. But as fellow social media marketers know, it’s not just nyan cat and double rainbow memes ALL the time….

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Social Media Video: Why You Should Use It, Plus 3 Tips for Success

TechSmith Camtasia

One of the most popular ways to use video, however, is on social media — especially Facebook. But what does it take to be successful with social media videos? What logistical items should you keep in mind when posting a video on your company’s Facebook page? Background: Why use video on Facebook?

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Video Marketing on Social Media: 5 Ways To Maximize Your Efficiency

TechSmith Camtasia

However between Facebook, YouTube, Instagram, iTunes and all the other growing social networking platforms, this can be a daunting task. If it’s on Facebook, do Facebook things. Facebook viewers tend to watch videos more passively; so edited videos need to be shorter (20 seconds to a minute long).

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The Secret to Social Media Video: Captions! Here’s how (and why) to add them

TechSmith Camtasia

Social media streams are crowded, fast-moving, and crazy competitive. As social networks throttle back organic reach, being noticed is getting harder everyday. Social media video has stopping power. Remember 10 years ago when marketers suddenly realized that they needed to use images in their Facebook posts?