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8 Topics To Cover In Your New Marketing Leadership Training Programs

eLearning Industry

Marketing takes many different forms in the corporate world. However, these 8 topics are crucial for marketing leadership development. This post was first published on eLearning Industry.

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Streamline Training Programs with Managed Learning Services

Infopro Learning

Employee training programs may start off well with dedication and focus, but over time, their effectiveness can decline due to a decrease in expertise and a shift in business priorities towards new projects, causing them to falter. between 2022 and 2031, resulting in a projected market size of US$ 624.1 billion by 2031.

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Transforming Health with Healthcare Compliance Training Programs

Infopro Learning

A recent report by Statista projected that the global medical recruitment market size is expected to reach 11.4 To counter this, the implementation of healthcare training programs is vital. Respectable market reputation. billion USD by 2027. Healthcare organizations all across the globe often face a lack of well-trained staff.

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What is a Leadership Development Program?

Infopro Learning

A leadership development program includes activities that enhance leaders’ skills, confidence, and abilities. The quality of a leadership development program plays a crucial role in determining the success of leadership development in an organization. While formulating leadership development programs, context is crucial.

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The Ultimate Guide to Monetizing Customer Learning

Our research has shown a clear correlation between high program maturity (and ROI!) This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets. and choosing the right monetization strategy.

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4 Steps for Marketing Learning Programs

Infopro Learning

How L&D Leaders Can Increase Learning Engagement and Drive Business Results by Thinking Like a Marketer. Marketing and L&D might not come to mind as a natural pair, but training is one of the most cost-logical areas to spend marketing dollars and effort. Marketing’s most basic function is to increase demand.

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Business Benefits of Customer Service Training Programs

Infopro Learning

But why are customer service training programs essential, and how can they benefit your business? Effective customer service training programs aim at improving your employees’ communication, problem-solving, listening, organizational, and team-building skills. Let us dive in. Importance of Effective Customer Service Training.

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The 5 Stages of Account-Based Marketing — and How to Win Them All

The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. But none of this is possible without the most important element of a successful ABM program: good data. Running an ABM program on data you don’t trust means wasted time, resources, and lost revenue.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue.

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The ABM Benchmark Survey

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?

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What We Learned From Our Own Data-Driven ABM Strategy

Analysts and professionals alike tend to argue that account based marketing (ABM) is not new. talking points, we thought it would be more helpful to examine an ABM program that ZoomInfo executed. talking points, we thought it would be more helpful to examine an ABM program that ZoomInfo executed.

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3 Mistakes Organizations Make While Developing ABM Programs

The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back? While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. Inadequate contact inventory within universe.

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The Better Way to Onboard Customers

Speaker: Skilljar Experts

The best onboarding programs have a super power: they’re constantly improving. Linda Schwaber-Cohen, Product Marketing. What we've learned and how we're constantly improving our onboarding program. How digital resources can support your onboarding program. Cutler Bleecker, Learning Experience Designer. Can't make it?

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LMS Comparison: What Learning Solution is the Best Fit for Your Business?

In fact, 47% of organizations have already incorporated mobile learning into their training programs. With so many learning management systems on the market, it can be difficult to determine which option checks all of the essential boxes for your company, or if a traditional LMS is actually the right solution for you.

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Virtual Sales Coaching 2.0: How Time-Shifted Video and AI are Changing the Game

Speaker: Jonathan Carlson, Senior Director of Marketing, and Jake Miller, Senior Product Marketing Manager at Allego

Many sales leaders are struggling to adapt their coaching programs in a virtual-first environment—and falling short on coaching means falling short of revenue targets. In fact, 62% of sales professionals say they’ve lost a sale because they couldn’t meet face-to-face with a buyer. But it doesn’t have to be this way.