Rebooting Customer Engagement in Pharma – NEXT Normal
BigTinCan
SEPTEMBER 3, 2021
The expectations for customer engagement in pharma have changed dramatically. According to Gartner, by 2025, 80% of B2B sales interactions will occur in digital channels. The old approach to customer engagement in pharma is no longer enough. What does that mean for pharma? Data that’s impactful and drives outcomes.
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