What Copywriting Can Teach Us About Writing for an Audience
Association eLearning
JULY 9, 2015
Good characters, great conflict, words that paint a mental picture… these are important to telling a good story. Many readers begin something first by scanning it to see if it’s relevant to them and let’s be honest… to get the highlights. You also want to watch your length, and stick to what’s important. It sounds simple, but it works.
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