Clark Quinn

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Example Diagram

Clark Quinn

No, not a diagram that’s an example, a diagram about examples! I created this because I needed a diagram to represent examples. However, I wanted to capture some important points about examples. The idea here is that an example should be a story, with narrative flow. So here we go.

Examples 146
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Authentic Marketing

Clark Quinn

First, the clear thing is knowing your customer’s pain, and being able to articulate how you solve that pain. You want to help articulate clearly what the problem is, and what’s it’s costing, so that then you can suggest a solution and the benefits. At core it’s about building up a solid, scrutable, case.

Market 298
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What makes a good book?

Clark Quinn

Of course, I hadn’t really articulated it! Then the book walks them through the thinking with models and examples. Some shake up your world view with new perspectives, so for example Don Norman’s Design of Everyday Things or Todd Rose’s The End of Average. She was looking for what I thought was a good book.

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Experts and Explanations

Clark Quinn

Experts have trouble articulating their thinking. There may be a lack of examples, and the thinking behind the examples I do see isn’t there. I’ve been going through several different forms of expert documentation. As a consequence, I’ve been experiencing a lot of the problems with that!

Expert 272
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SMEs for Design

Clark Quinn

And we need SMEs who can articulate that. We need examples of wins (and losses). examples need to capture those stories. My key is to focus on the decisions that learners will be able to make that they can’t make now. Which isn’t all SMEs! That also means that we need models.

Design 147
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Smarts: content or system?

Clark Quinn

For example you could run under SCORM and still have the smart behavior. However, we chose to have more finely granulated content, down to individual practice items, separate examples, concepts, and more. Let’s consider the alternative for a minute, however. Even our introductions were going to have separate elements.

System 161
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Content engineering

Clark Quinn

They use content management systems, carefully articulated with tight definitions and associated tags, and rules that pull together those content elements by definition into the resulting site. We’re too lax in our content, so that beyond a good objective, we don’t specify what makes a good example, etc.