Now there is more research to back up the theory that fonts encourage trust (or lack thereof) in content. The results are charted below:    Images via Benjamin Berman The overall assessment: despite the fact that the content was exactly the same, when the passage was presented in Baskerville it garnered more trust. In reality, it was testing the effects of fonts on truth.

culture of trust 2. Strategy exception handling Trust Organization social business“Exceptions are the shadow economies of firms today and isfertile ground for social business solutions, which thrive in anexception-driven environment…” ~John Hagel : [link] In today’s work environment, exceptions and not rote taskrule. You can’t train for exceptions nor create checklists or Job Aids. Exceptionsencountered are solved by people bringing not a hammer for the nail but abagful of toolkits, problem solving skills and an open mind. And very often theexpertise of their network.