The Great Survey Completion Rate Dilemma Solved (Maybe) | Social.
Dashe & Thomson
DECEMBER 22, 2010
With all of the competition for scarce attention time, it’s become received wisdom that surveys need to be short (like 5 questions short), or else the response rate will tank. My goal is to make sure that no matter the size of the project, each company that comes to us gets immediate, attentive, personal service.
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