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7 product marketing best practices for technical marketers

Appsembler

Compared to generalist marketers, technical and product marketers need to adjust their product’s positioning and messaging to appeal to a specific audience with different communication styles and buyer journeys. Product marketing already requires a deep level of understanding of how your product works.

Market 98
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5 Tips to Create a Customer-Centric Consulting Organization

Infopro Learning

According to KPMG’s Customer Experience Excellence Report , personalization remains the driving pillar of customer loyalty, leading in 21 of the 26 markets. Let’s explore 5 ways learning and development (L&D) teams can create the winning best customer-centric strategy for the business. Get Everyone Involved. Conclusion.

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Team Performance Consulting for Increased Productivity

Infopro Learning

Many organizations have adopted new software, processes, and procedures to adapt to the current market. Highly effective teams are able to communicate and collaborate well, creating a more cohesive and productive team environment. Equipping Leadership Teams with Skills to Increase Productivity and Innovation.

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Why Good Product Marketing Is Educational and Hands-On

Appsembler

Product marketing involves building a go-to-market strategy to bring a new product to market, including positioning the product in the market, creating messaging and marketing materials to communicate the value of the product, launching it, and training salespeople to sell the product to the audience.

Market 98
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Gone in 8 Seconds: Overcoming Buyers’ Shrinking Attention Spans

Speaker: Jake Miller, Senior Product Marketing Manager, Allego

During this exclusive event, Jake Miller, Senior Product Marketing Manager at Allego, will explore how to empower sellers to create customized and immersive buying experiences. This puts them in the driver’s seat while empowering your sellers to maintain control of the sale.

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How to Market Digital Products

Thinkific

So you’ve worked hard to create your first (or newest) digital product — congratulations! The next step, of course, is… The post How to Market Digital Products appeared first on Thinkific.

Market 52
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A powerful product marketing plan for technical users/developers

Appsembler

If you want to successfully introduce a new product to the market, or increase your product’s awareness and adoption within technical audiences, you need to do more than just capture their attention. Successfully marketing your product to technical users and developers requires you to think and do things differently.

Market 94
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What We Learned From Our Own Data-Driven ABM Strategy

Analysts and professionals alike tend to argue that account based marketing (ABM) is not new. In just 90 days, we were able to increase our pipeline by 114% and the customer base for this particular product by 30%. On the surface, this is an accurate statement. So, what does ABM look like in 2022?

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12 Ways to Get the Most Out of Your Authoring Tool

Knowing what you need from an eLearning authoring tool can be hard, especially when there are so many options on the market. gomo’s new ebook aims to save you time and hassle by identifying 12 must-have authoring tool features.