Jay Cross

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Customer Learning, a largely unexploited marketing strategy

Jay Cross

The Extended Enterprise. Now we see companies as extended enterprises. Co-learning — adapting to the future — is an unexploited marketing strategy. We used to think of companies as being like castles, cut off from the world by firewall moats. The way to achieve this resonance is by learning with one another.

Market 53
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Training departments: wake up, smell coffee

Jay Cross

TechCrunch reports that “Social enterprise giant Jive is releasing a study today, called the Jive Social Business Index, which surveyed 902 US-?based based executives at large and mid-sized companies on their views of social in the enterprise. Conversations are the stem cells of business learning.

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Learning and KM: Separated at birth?

Jay Cross

Andrew McAfee , Principal Research Scientist , Center for Digital Business – MIT Sloan School of Management and Author, Enterprise 2.0. Today, Enterprise 2.0 He shares strategies, stories, and real-world examples of successful enterprise collaboration using 2.0 People already share knowledge within the enterprise.

KM 38
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Musing on Google’s Power Searching Course and marketing

Jay Cross

A corporation and its connections form an extended enterprise. For Us to prosper, we have to be on the same wave length as our connections in the extended enterprise. Since the environment of our enterprise is forever changing and learning is the way we adapt to change, we all need to be learning together.

Search 61
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Dated best practices

Jay Cross

LMS) with other enterprise systems. enterprise-application vendors. enterprise. Nine years later, I find that I disagree with or question most of the Best Practices. That’s the problem: the world changes; yesterday’s best practices persist. I’m going to post a few inline comments from today in red. and Process.

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It’s all about working smarter

Jay Cross

Jack Welch has said, “Getting the right people in the right jobs is a lot more important than developing a strategy.&# He was writing about nature, but the same holds true for the human side of enterprise. Does this mean interior design could be a factor in working smarter? You can’t do one without impacting the others.

Toys 65
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LearnTrends 2009

Jay Cross

We aim to explore how to corral the loose pieces of learning technology, both on the web and off, in order to come up with a unified, targeted strategy for moving forward. Enterprise 2.0, Our theme is convergence in corporate learning. These people… …will be addressing these topics: Convergence in Learning.