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How to Promote Your Online Courses With Google Ads

learnWorlds

Needless to say, Google Ads has a wide reach and can be effective in boosting your course sales, provided you get the targeting and the ad copy right. Google Ads will appear not just on the Google search engine but also on other platforms within Google’s Network , like YouTube , YouTube Display Network , and Google Partner websites.

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8 Dos and Don’ts of Distributing Corporate Videos on Various Online Platforms

fewStones

Optimize Videos for SEO Incorporate commonly searched words into your video’s title and description. This increases the likelihood of your video showing up when people search for things online. Think of it as placing your video in the right place so people can find it easily.

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The future of SEO: Hacks to help skyrocket your traffic

learnWorlds

Neil argues that the increasing popularity of social media channels like Google, Facebook, Instagram, TikTok, Reddit, and YouTube has opened up a huge potential for selling courses. Your audience has questions that they haven’t searched for before. Ask people in the first 4 hours when your posts go live to leave comments.

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Personal Branding Guide: How to Build Your Brand Strategy

learnWorlds

People will come looking to learn from you and will be more eager to buy what you have to offer. People search for brands and celebrities more than they search for generic products and services. First, provide value before self-promotion. Become an authority: Position yourself as a thought leader in your industry.

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6 great tools to help determine the title of your next course

Superb Learning

This means it can harvest keyword ideas from not just Google, but also YouTube, Bing, Yahoo, Amazon, Wikipedia, Answers.com and many other popular websites. AnswerThePublic taps into autocomplete data from search engines like Google then uses it to build useful phrases that revolve around your chosen keyword. In conclusion.

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What Is E-Learning Today?

looop

At the turn of the century, the capability to develop and create more engaging forms of e-learning started to come through, and vendors became better at providing courseware that was at least more visually appealing. It shouldn’t be about providing content for understanding basic concepts.

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How to Utilize Retargeting Strategy to Increase Enrollments (Lower CPA)

Think Orion

Retargeting based on what people search. Another way educational institutions in the higher education industry run retargeting campaigns is through “Search retargeting”. It basically involves targeting students based on the searches they performed on search engines like Google, Bing, or Yahoo.