The association marketplace has caught my attention as a promising avenue for eLearning services. Professional consultant Jeff Cobb has positioned himself as an expert on eLearning and associations. His current research report on the association eLearning space is a bargain at $200. As I mentioned in eLearning Blogs Contribute to Industry Dialogue , Cobb did an excellent job on his three part series on “Marketing Your Blog.” These sites present opportunities for budding entrepreneurs to publish their own content as a book or as a video eLearning module.

If I had to pick one eLearning must-read, it would be Bill Horton’s eLearning by Design. was skeptical initially—Bill and his partner Kit had simply dropped out of the eLearning community and taken a sabbatical over a year ago. was shocked that “the book” was not even for sale in the eLearning Guild’s Annual Gathering’s bookstore this year. ” In the interview below, Bill talks about his views on formal learning and how its decline affects eLearning designers. first reviewed the book when it hit the market in 2007.