Why Product Managers Should Include Training in Their Launch Plan
OCTOBER 25, 2016
And then there’s the really bad surprise when you’re a product manager and you find out your company’s sales reps are misrepresenting the product you so carefully developed! When sales reps don’t have the knowledge and skills they need to sell your new products, all the time and money you spent goes down the drain. Product Launch Training Template.
The Link Between BYOD and Increased Productivity
JUNE 23, 2016
A BYOD policy also makes it easy for employees to access corporate data and online training materials, which can increase productivity. Of all the benefits listed here, increased productivity usually pleases company leaders most. Some organizations choose to implement BYOD solely for the purpose of augmenting productivity. Vice President, Marketing and Communications.
What To Do When Your Marketing Fails
JULY 8, 2016
You determined a marketing budget, and you came up with some great marketing ideas. Even fancy marketing firms in big cities can sometimes get it wrong. Let’s talk about what to do when your marketing fails. Why did your marketing fail? You can learn a lot from the failed marketing ideas if you take the time to find out why. When email marketing fails.
3 Questions that Keep Product Managers Up at Night
OCTOBER 4, 2016
Product managers are passionate people. They are passionate about the products they create and the problems they solve for their customers. Product managers spend thousands of hours researching, testing and developing their products before its time to commercialize. If you are a product manager yourself, you know what I am talking about. See how.
Seven Simple Secrets to Off-the-Shelf Course Success
Off-the-shelf (OTS) courseware is a growing market attracting both customers and venture. The final product shows a direct link between the training and the goals of the. Instructional design approaches, current thinking and modern production values aside, a. Seven Simple Secrets to. Off-the-Shelf Course Success. By Megan Torrance, CEO TorranceLearning. capital. of learners.
Elearning Market Trends 2016: Learning tech falls short of market needs
JUNE 15, 2016
Considering only 3% of companies are happy with their current LMS integrations, this represents a clear weakness in the market. BHG research implies that if you implement a well-rounded learning strategy with an emphasis on engaging, relevant content, you’ll see real business results.Profits, productivity and engagement rose as cost and turnover rates dropped.
Using an LMS to Enhance Marketing and Increase Sales
NOVEMBER 29, 2016
Some learning management systems or eCommerce solutions may only have a rating system, turning this feature on can be a great start to receiving and providing product feedback. Another great feature on AANA’s BoxOffice is “Compare Products.” The post Using an LMS to Enhance Marketing and Increase Sales appeared first on Web Courseworks. Marketing to Members
From Learning to Marketing, One Leader’s Worthwhile Switch
JANUARY 9, 2017
Successful marketers need to fully understand their customers. For Andrea Grodnitzky, the new chief marketing officer at Richardson Sales Training, her customers are learning leaders at some of the world’s top sales organizations. Homepage Top Story - Left Column Performance Management marketingTags: marketing. Thus, the transition to CMO came naturally.
Instructional Designers and Product Managers – Traversing The Common Trail
AUGUST 14, 2015
I have been working as a Product Manager with Raptivity for the last 5 years. My favourite moments of this journey have been whenever I have talked to any of our customers and seen how they used Raptivity, how they visualized the product to be used, how they mapped hundreds of Raptivity interactions into various phases of eLearning course development and so on.
Learning Insights Guide 2017: Progress with Purpose
new product, how to use it and how. big trends in the L&D market, and both. be more productively spent researching. drive productivity, growth and innovation. skills from sales and marketing to promote. businesses and markets will change. GAP BETWEEN LEARNING AND. PERFORMANCE – BETWEEN. KNOWING AND DOING. IT’S ABOUT. THE TOOLS THAT’LL HELP PEOPLE. and not.
Designing a Product Launch Curriculum
SEPTEMBER 2, 2014
This is an excerpt from Nancy Harkness’ new white paper, Learning Solutions and Your Product Launch: The Secret to Success. Here is a section on designing product launch curriculums: Designing the curriculum. Every launch curriculum is different, and has different needs based on what learners currently know, what the product is, etc. Prelaunch training. Launch meeting. Tools.
Think like a product manager
Spark Your Interest
FEBRUARY 10, 2016
Instructional designers create instructional or training products. Whether we like it or not, product design and product management is our industrial cousin. We have to market this “thing” to ensure our target audience is aware of it and knows how to get it. Build a minimum viable instructional product. Does your instructional product do that? How so?
Free Webinar: How to Price Education Products
FEBRUARY 19, 2014
Pricing for education products is all over the map. We’ll also explore how your education products can be placed on a “value ramp” that lets you create pricing flexibility to benefit your customers, spares you the anxiety of trying to find the one “right” price, protects you from both over- and under-pricing, and provides a healthy margin. Share this on Facebook. Tweet This!
Uniting Marketing and Training for a Successful Launch
JUNE 15, 2015
Marketers and training leaders share an important goal: to create a great customer experience. This collaboration is especially important during new product launches. Some companies, however, are reaping the benefits of collaboration between training and marketing teams. Sheetz, a chain of convenience stores, launches new food and drink products every six to eight weeks.
4 Ways to Close the Learning-Doing Gap for Front-Line Managers [GUIDE]
help from the leadership training market. solutions in the market remain fragmented, forcing. retention, productivity, and employee engagement. FOUR WAYS TO CLOSE THE. LEARNING-DOING GAP FOR. FRONT-LINE MANAGERS 4FOREWORD We’re in business to help organizations. achieve their goals by making sure their. employees have the knowledge and skills. they need to succeed. managers.
Do we need product evangelists for each product/service?
JULY 1, 2015
In the last few years markets have become more competitive as product lifecycle is reducing and go to market timing is becoming more and more important. But the real factor that makes marketing more complex is that products and services are becoming more technological and therefore complex and so they require more knowledge to be used. The potential customer (in both the B2B and B2C markets) needs to be familiar with the product in advance: they have to know it BEFORE they buy it. Knowing a product before purchase is related to market education.
Why Learning should be a part of your Marketing Strategy
AUGUST 5, 2015
It is integral to the development of the employee base and has been majorly linked to increased productivity, innovation and satisfaction. I would like to make a case for using learning as a marketing tool. Before you say “…but isn’t educating your customer a very commonly used marketing technique?”, It is after all, the primary function of marketing. Why indeed.
FEBRUARY 17, 2017
Video Marketing has been traditionally thought to be conjoined with products, services or informing consumers about upcoming releases in connection to the first 2. Every learning and development executive needs to have various tools at their disposal to create the right format of content to serve a specific kind of audience.
Why an LMS is a Great Sales and Marketing Tool
FEBRUARY 29, 2016
After all, increased revenue equals a larger workforce equals higher productivity equals more sales. The fact is that many companies are selling more products than they did in the past and still are not seeing the rising profits they need in order to survive. These companies often add onto their existing product lines by releasing new products. This is not the case.
Product Review – Adobe Captivate Prime LMS
AUGUST 27, 2015
It is a LMS, but hey if you want to pitch it equally as a LCMS go for it – since that market is drying up faster than a bunch of grapes sitting in the sun and turning into raisins. As for verticals, I’m not sure they have specific ones to hit, rather they are going all market. Let’s Go to the Tape. Great. Tutorials on specific parts/features within the system.
The Best of Both Worlds: Learning Through a Marketer’s Lens
AUGUST 22, 2016
When a leader with deep marketing expertise is asked to take over a learning role, learning — specifically leadership development — becomes exciting. Marketing and learning share many similarities. Substitute the word employee for customer and at their heart both are about understanding consumers and then translating those insights into products and solutions they want and need.
Learning Solutions and Your Product Launch: The Secret to Success (White Paper)
AUGUST 19, 2014
Your product might be ready to launch, but what about your sales and support reps? A slick launch meeting is not enough for them to really know your product, and a quick skim of your marketing collateral is not the ideal preparation for talking to customers. The time, effort, and energy that goes in to a product launch are too valuable to waste. What you’ll learn.
2016 LMS Market Trends, Observations and Predictions
JANUARY 12, 2016
The 2016 LMS market is not what you think. We ask them all about business drivers, trends, market opportunities, use cases, demand, competition and measurable successes. We incorporate what we learn from each conversation into our analysis and understanding of the learning technology market. 10 Culture Shift Driving Epic Innovation in the LMS Market. This is big news.
Content Marketing 101
APRIL 30, 2013
(Guest post from Adria Saracino, head of outreach at digital marketing agency Distilled.). Over the last few years, content marketing has been hot on the lips of every marketer I know. So what is content marketing, really , and how can you take advantage of it? What is content marketing, anyhow? Simply Business | Email Marketing Guide. But wait! Take-Away.
e-Learning For Marketing Agencies
MARCH 23, 2015
Marketing needs better marketing. I mean, we always hear about the heroic entrepreneurs or inventors that created some new product or service (e.g. Jobs, Zuckerberg, Larry Page and the rest), but we seldom hear about the marketing departments and agencies that helped make it a success after it was created. Let’s go through them: Employee orientation. Training.
What Is a Product Launch Curriculum?
AUGUST 26, 2014
This is an excerpt from Nancy Harkness’ new white paper, Learning Solutions and Your Product Launch: The Secret to Success. Getting back to our definition, for a product launch, the business problem we are solving is typically that sales representatives (or other audiences) do not have the knowledge and/or skills to successfully sell and support the new product. BLP News
What L&D can learn from the Apple marketing strategy
AUGUST 5, 2015
Sell your training like one of the most successful companies in the world sell their products. Here are some practical tips on how to use marketing techniques to get your employees engaged in training. staff, but there’s a lot you can learn from their marketing department. Apple are renowned for the release schedules of their most popular product lines. Apple store.
5 Tips to Effectively Reinforce Your New Product Knowledge Training
JUNE 22, 2016
Even though you have an outstanding sales force and extraordinary marketing team, without effectively training your sales team, your new product launch may not be successful. So, for a successful launch, especially for B2B organizations, product training should be initiated long before the launch stage of the product. Product Training Mobile Apps. They include: 1.
Bottom-Line Performance, ExactTarget Marketing Cloud Win Brandon Hall Award for “MobileConnect Guru”
OCTOBER 3, 2014
Bottom-Line Performance and the ExactTarget Marketing Cloud won a coveted Brandon Hall Group bronze award for excellence in the Best Use of Games and Simulations for Learning category. We are continually looking at ways to innovate on our learning initiatives,” said Scott Thomas, Director of Product Enablement at ExactTarget. About the ExactTarget Marketing Cloud. The secret?
Where Marketing and Training Meet
MARCH 16, 2016
However, we can learn from marketing how campaigns, customer personas and attentiveness to user engagement can impact success. We believe it is an opportunity for instructional designers to espouse the techniques used in the marketing world to create consistency, brevity and brand engagement in the training they produce. Marketing Design vs. Curriculum Design Marketing campaigns do not follow the rules of curriculum design. Marketing, like good training, must scale to reach a wide audience. The marketing world can also learn from instructional design.
LMS Utility For Content Providers: Helping Content Companies Sell Better, Market Better
DECEMBER 28, 2016
Some learning management may also have a rating system, which is a great tool for receiving and providing product feedback. The LMS should be e-commerce ready, providing opportunity for learners to browse through product catalogue, generate invoices, use discount coupons and even pay online or offline. They expect the same visual appeal in the learning platform as well.
Education and Marketing – Why the Two Must Team for Success in eLearning
SEPTEMBER 16, 2013
Even in a small association there is generally someone responsible for marketing and another person in charge of education and professional development. The problem is, when it comes time to market the association’s eLearning education or professional development in general, the lines get blurred, the message gets lost or marketing opportunities are missed entirely. Tweet This!
Development: The Link between IT and Productivity
AUGUST 3, 2016
In the IT business world, time is money — and money wasted due to lost productivity is one of the most common challenges companies face today. This unstructured, self-taught learning approach costs about $5 million per 1,000 employees in lost productivity each year. The biggest training benefit is the improvement in the final product or service a team will deliver.
Articulate Implements Subscription Pricing for Their Products
NOVEMBER 10, 2016
They have made some big changes in their products by introducing the new Articulate 360. First, let me clarify: Storyline still looks to be their flagship product, going under the moniker “Storyline 360” It looks to have been updated with some new features as well. But they have added a new solution to the product-line, called Rise. What This Means For You.
Kickstart a Video Campaign with this Simple Process
MARCH 8, 2017
I know you’ve heard it, “Video is the next big thing” and “Video converts”… Marketers hear this all day long, and it’s true. So the question holds, how can associations use video in their efforts to promote educational products? The problem with video as a marketing tool is that it puts us on the spot and makes us vulnerable. Member?
Product Sales Training in the Sales Enablement World
DECEMBER 13, 2016
What is the place of product sales training in sales enablement? In this super set of Sales Enablement, product sales training is a subset. Though product sales training is a part, it is the vital heart of sales enablement. So, the value of product sales training does not diminish in the sales enablement process. Product Training Prior to SE.