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L&D SHOULD THINK LIKE MARKETING – BUT DO WE UNDERSTAND THE DIFFERENCE?

Learnnovators

There’s been a growing chorus that L&D should think more like marketing, and that we should borrow principles and approaches from there. The similarities are all too obvious: L&D and marketing are both trying to change behavior. What influences you to choose one particular product or service over another?

Market 246
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Global Triumphs: Navigating Markets with Translation and Localization

Infopro Learning

Translation and localization are your trusty compass and sextant for the training content, guiding you through the uncharted territories of international markets. By tailoring your learning materials to local preferences, you can unlock new markets, leading to long-term prosperity and global growth. billion between 2024 and 2028.

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3 Key Aspects to Deliver Effective Product Knowledge Training

Infopro Learning

In today’s world, several organizations are running neck-and-neck with a similar product range. This may happen when you have great products and a marketing team with the required product knowledge to satisfy customers. Gain Sufficient Product Knowledge. Every organization wants to have happy clients.

Knowledge 419
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Product Knowledge Training: 4 Strategies to Conquer the Markets

CommLab India

This might be your cue to go over your product knowledge training! This is the power of effective product knowledge training. This blog will dive into the world of product knowledge training, exploring its importance, benefits, and key strategies to implement for maximum impact.

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What We Learned From Our Own Data-Driven ABM Strategy

Analysts and professionals alike tend to argue that account based marketing (ABM) is not new. However, ABM practitioners have evolved the strategy from development to implementation. Instead of wading through a series of vague “how-to kick-start your ABM strategy!” On the surface, this is an accurate statement.

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5 Product Marketing Tactics To Boost Sales Enablement

eLearning Industry

A key element of a product marketing strategy is sales enablement, which equips sales teams with the resources, tools, and training to cultivate strong relationships with customers and successfully close deals. This article talks about key tactics for product marketers to enhance sales.

Sales 93
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Unlocking Growth with a Product-Led Strategy

Appsembler

Unlocking Growth with Product-Led Growth (PLG) Strategy – In this comprehensive guide, we explore the power of Product-Led Growth as a revolutionary business strategy. Key Takeaways: Understand the core principles of Product-Led Growth and its significance in the current market landscape.

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Localization: Revolutionize Your Global Content Strategy

Speaker: Zak Haitkin, Localization Manager

Organizations need to ensure that their brand is experienced as intended if they want to have an influence on the global market and increase overall satisfaction. If you’re addressing customer needs in ways they fully understand and are comfortable with, customers are more likely to buy into your product or service.

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What Is the Actual Cost of an Open Role in Your Company?

In today's tight labor market, hiring and retaining top talent is more challenging than ever. Every day a job remains unfilled means lost productivity and revenue. There are multiple direct and indirect costs, and it's crucial to adapt your recruiting strategies to prioritize the most costly open roles.

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12 Ways to Get the Most Out of Your Authoring Tool

Knowing what you need from an eLearning authoring tool can be hard, especially when there are so many options on the market. gomo’s new ebook aims to save you time and hassle by identifying 12 must-have authoring tool features.

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The Future of Learning: How to Make Knowledge Accessible In The New Normal

Speaker: Dharshan Chandran, Product Marketing Manager at Whatfix

It's time for L&D leaders and practitioners to devise more long term strategies and methods to enable effective training to a distributed workforce. Join Dharshan Chandran, Product Marketing Manager at Whatfix, as he discusses how enterprises need to upskill their workforce by modifying their employee training methods.