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More Myths-Based Marketing

Clark Quinn

Have we turned into a society where any crazy marketing works? It got interesting when the marketing manager responded. Yet, I still will argue that it’s just more myths-based marketing. The particular issue (as several of us do that) was the anonymity of the poster. Which I generally think of as a reputable group.

Market 224
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7 product marketing best practices for technical marketers

Appsembler

Compared to generalist marketers, technical and product marketers need to adjust their product’s positioning and messaging to appeal to a specific audience with different communication styles and buyer journeys. Product marketing already requires a deep level of understanding of how your product works. The numbers back this up.

Market 98
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Mastering the Art of Market Positioning: A CEO’s Playbook

Kitaboo

In today’s competitive business landscape, establishing a strong brand presence is key to survival and growth. Market positioning is the fundamental factor that can set a successful brand apart. Well-defined market positioning can help a brand to cut through the noise and pave the way for long-lasting success.

Market 52
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The Comprehensive Beginner's Guide to Affiliate Marketing

BrainCert

In the dynamic landscape of online entrepreneurship, affiliate marketing has emerged as a powerful avenue for individuals to earn passive income and even build thriving online businesses. Are you an entrepreneur, educator, or learner looking to earn some extra income through affiliate marketing?

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9 Developer Communities Every Technical Marketer Should Know

Appsembler

Building a strong developer community should form a major part of your technical and developer marketing strategy. Developers talk to each other about issues such as, what works, what helps you scale, and what the support was like. If you’re a developer-first company, you want to be a part of that community. Stack Overflow.

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The Business Case for Going Beyond Compliance in Accessible Online Learning

Petra Mayer

Creating an accessible learning environment is not just a choice, it’s a strategic move with far-reaching implications for your business. This article explores the advantages of accessible online learning, looking into how it goes beyond compliance to become a cornerstone of your business strategy.

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7 Developer Marketing Best Practices

Appsembler

While developer marketing isn’t exactly a new concept, it’s becoming more and more important as developers take increasing control over software purchasing decisions. Combine that with how traditional sales and marketing techniques don’t work well on developers, and what you get are organizations searching to find a new approach.

Market 92