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The Corporate Blogging Book

Clive on Learning

This time it's The Corporate Blogging Book by Debbie Weil, which promises to tell you 'absolutely everything you need to know to get it right'. Well, I don't know about that, but I'm sure it will answer an awful lot of questions for anyone considering setting up a public corporate blog or getting blogging going within the firewall.

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Essentials, Layoffs, Connectivism, & Corporate Blogs

Big Dog, Little Dog

Includes video: Consumers Distrust Corporate Blogs - AdWeek. A Forrester Research study found that only 16 percent of consumers trust what they read on blogs, a trust level below such hallmarks of veracity as direct mail and message board posts.


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20 hot resources for customer-facing social media

E-Learning Provocateur

The Corporate Blogging Book. HubSpot Blog. • {grow}. . • 7 Australian Social Media Examples & Case Studies. Social Media Marketing Industry Report. State of the Blogosphere. Social Media 101. Socialnomics. • The New Rules of Marketing and PR. • The Business of Being Social. Social Media Today. Social Media Examiner. •

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2012 in retrospective: top 10 posts

Challenge to Learn

On his corporate blog is an interview with him on SAM. I believe a better way is the agile approach that comes from software development. An other interesting development here is Michael Allens SAM, an agile methodology for eLearning development. We need to move away from ADDIE and SAM might be the way.

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Making Tweeps

eLearning Cyclops

One can also post their Twitter feeds in courses, web pages, corporate blogs, etc. FYI, most tweetchats are very informal and about learning, connecting and having fun with people you share something in common. Use as medium to teach and share your own knowledge. Be an active, vocal consumer.

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Corporate Policies on Web 2.0

Tony Karrer

I think IBM's policy is a pretty good starting point: IBM Social Computing Guidelines Other company policies or discussions of guidelines I've seen around blogging, social media, web 2.0:

Policies 128
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Blog Book Tour: Week Two

Kapp Notes

Check out these additional posts relating to discussions about the book: Men and Women- Games and Learning On Games, Learning and Gender So What Kind of Gamer are You?

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