article thumbnail

The Google Effect

Learningtogo

I recently heard a term that was new to me, “ The Google Effect.” I googled it. It turns out that there’s been quite a lot of research into the effects of online search on our brains and our apparent decline in the ability to remember things. ” So of course, what did I do?

Google 100
article thumbnail

Bing Ads vs. Google Ads: Which Platform is Better in 2023?

Think Orion

Companies spend more than $250 billion on digital ads, the most prominent channels being Google and Bing. However, the functionalities, metrics, targeting options, costs, and many other factors differ between Google and Bing. Indeed, Bing has fewer users, but its ads display higher than Google Ads.

Google 98
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Promote Your Online Courses With Google Ads

learnWorlds

Creators, online coaches, and edupreneurs use search engine marketing in addition to other marketing and sales methods to find success! Online advertising with Google Ads (previously known as Google AdWords ) gives you the opportunity to reach potential customers looking for the eLearning and training opportunities that you offer.

Google 98
article thumbnail

Mastering Marketing Tactics for Your LMS: A Comprehensive Guide

Lambda Solutions

In the digital age, Learning Management Systems (LMS) have become indispensable tools for educational institutions, corporations, and organizations looking to deliver effective eLearning experiences. However, having a powerful LMS is only part of the equation; the other part is marketing it effectively.

LMS 130
article thumbnail

Google Shopping Ads Guide – Best Practices in 2022

Think Orion

Just like Amazon eBay and other eCommerce platforms, Google Shopping Ads and Campaigns are part of the search engine that lets them get on the marketplace game. Well, Google Shopping Ads generate around 20% of the retail paid search clicks. But before you get started, make sure you know a bit about the types of Google Ads.

Google 52
article thumbnail

Effective SEO Strategies for Online Course Creators-2023

Think Orion

However, SEO is by far the most effective. Creating effective SEO strategies for online courses can help ensure that search engines accurately understand and categorize your content, making it easier for relevant users to find what they need. Here is a great example to demonstrate basic keyword research for online courses.

article thumbnail

5 Tips to Build SEO Strength for Your Online Course

LearnDash

Paid advertising on platforms like Google, Facebook, or Instagram can, of course, achieve excellent results. The other way to build an audience is through Search Engine Optimization (SEO). If a learner is on Google searching for a course like the one you teach, you will of course want to be at the top of their search results.