The Personalization Paradox: Why Enterprises Fail at Personalization
Xyleme
NOVEMBER 9, 2022
Enterprises large and small are on a quest to deliver the content a customer needs — and only that content — at the current part of the customer’s journey. There are two ways to go about delivering personalized content. Many enterprises have tried, and failed, to deliver personalized content in this way. The first way is manual.
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