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Global Triumphs: Navigating Markets with Translation and Localization

Infopro Learning

Translation and localization are your trusty compass and sextant for the training content, guiding you through the uncharted territories of international markets. By tailoring your learning materials to local preferences, you can unlock new markets, leading to long-term prosperity and global growth. billion between 2024 and 2028.

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7 product marketing best practices for technical marketers

Appsembler

Compared to generalist marketers, technical and product marketers need to adjust their product’s positioning and messaging to appeal to a specific audience with different communication styles and buyer journeys. Product marketing already requires a deep level of understanding of how your product works.

Market 98
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Using Sample Lessons in Your Marketing Funnel

LearnDash

Marketing and selling is a bit of an art, but that isn’t a bad thing. Let’ say that your marketing efforts are performing well. Another technique you can use is offering sample course content (sample lessons) free of charge. When someone signs up for sample lessons they are almost ready to buy.

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Why Good Product Marketing Is Educational and Hands-On

Appsembler

Product marketing involves building a go-to-market strategy to bring a new product to market, including positioning the product in the market, creating messaging and marketing materials to communicate the value of the product, launching it, and training salespeople to sell the product to the audience.

Market 98
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12 Ways to Get the Most Out of Your Authoring Tool

Knowing what you need from an eLearning authoring tool can be hard, especially when there are so many options on the market. gomo’s new ebook aims to save you time and hassle by identifying 12 must-have authoring tool features.

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5 Educational Examples of Successful Developer Marketing

Appsembler

Instead of marketing to developers using traditional techniques such as cold calls, fact sheets, and static demos, you need to engage them with an educational developer marketing initiative that helps them learn about your product. Read on to find out our top five picks and the techniques they used to succeed.

Market 98
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A powerful product marketing plan for technical users/developers

Appsembler

If you want to successfully introduce a new product to the market, or increase your product’s awareness and adoption within technical audiences, you need to do more than just capture their attention. Successfully marketing your product to technical users and developers requires you to think and do things differently.

Market 94