What Amazon’s Fire Phone Fail Can Teach Us About Learner Research
Maestro
APRIL 14, 2022
They coined it Firefly, and it allowed customers to use their phone’s camera to scan barcodes on products in stores and then buy it on Amazon. The value that Firefly offered didn’t resonate with consumers. The learning ecology matrix helps you design better learning. There are some key flaws at play here. See the matrix.
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