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Bing Ads vs. Google Ads: Which Platform is Better in 2023?

Think Orion

Companies spend more than $250 billion on digital ads, the most prominent channels being Google and Bing. However, the functionalities, metrics, targeting options, costs, and many other factors differ between Google and Bing. Indeed, Bing has fewer users, but its ads display higher than Google Ads.

Google 98
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How to Promote Your Online Courses With Google Ads

learnWorlds

Creators, online coaches, and edupreneurs use search engine marketing in addition to other marketing and sales methods to find success! Online advertising with Google Ads (previously known as Google AdWords ) gives you the opportunity to reach potential customers looking for the eLearning and training opportunities that you offer.

Google 98
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How a Mobile App Can Benefit Online Learning

LearnDash

However, learning platforms, with their extra functionality, could benefit from an app interface. A mobile app has some unique benefits for online learning, which makes it a great addition to your website. Let’s look at some of the ways a mobile app could benefit your business. Growth Engineering.

Mobile 286
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Mastering Marketing Tactics for Your LMS: A Comprehensive Guide

Lambda Solutions

Create valuable content such as blog posts, whitepapers, eBooks, webinars, and videos that demonstrate your expertise and the benefits of your LMS. Search Engine Optimization (SEO) Optimize your website and content for search engines to increase visibility in search results. Personalize your emails to make users feel valued.

LMS 130
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Google Shopping Ads Guide – Best Practices in 2022

Think Orion

Just like Amazon eBay and other eCommerce platforms, Google Shopping Ads and Campaigns are part of the search engine that lets them get on the marketplace game. Well, Google Shopping Ads generate around 20% of the retail paid search clicks. But before you get started, make sure you know a bit about the types of Google Ads.

Google 52
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The Business Benefits of Creating An eBook Store

Kitaboo

A publisher can sell eBooks that are already on sale online through affiliate programs offered by booksellers like Amazon, Barnes & Noble and Google Books, or they can launch their own eBook store. How can publishers benefit from eBook stores? Differential pricing. Low entry barriers. Lower costs of production.

eBook 95
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5 Tips to Build SEO Strength for Your Online Course

LearnDash

Paid advertising on platforms like Google, Facebook, or Instagram can, of course, achieve excellent results. The other way to build an audience is through Search Engine Optimization (SEO). If a learner is on Google searching for a course like the one you teach, you will of course want to be at the top of their search results.