L&D SHOULD THINK LIKE MARKETING – BUT DO WE UNDERSTAND THE DIFFERENCE?
Learnnovators
AUGUST 2, 2023
There’s been a growing chorus that L&D should think more like marketing, and that we should borrow principles and approaches from there. However, we need to understand that our job in L&D does not stop with sending targeted messages that invoke desired behaviors from users. This is not surprising. And where to draw the line.
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