The Power of Field Research: 4 Observation Tools and How to Use Them
Maestro
MARCH 31, 2022
The X-axis indicates the kind of data you’re collecting (qualitative or quantitative) and the Y-axis indicates the focus of your research (behavioral or attitudinal). The top half of the matrix helps us collect data on the behaviors of our audience: what they do, how they operate, where they get stuck, and why. A/B testing.
Let's personalize your content