The Difference Between Empathy and Sympathy (And when to use each one)
MAY 14, 2015
“Make your audience care.” It’s an often repeated tenet of instructional design and it sounds great in theory. If you can make your audience care about the material they will engage more deeply with the content and retain it longer. Just saying “make your audience care” is not the whole story though. While many designers will spend time trying to figure out how to make people care, they won’t spend any time figuring out what “kind” of caring they want to elicit, and, yes, there is more than one.