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L&D SHOULD THINK LIKE MARKETING – BUT DO WE UNDERSTAND THE DIFFERENCE?

Learnnovators

There’s been a growing chorus that L&D should think more like marketing, and that we should borrow principles and approaches from there. The similarities are all too obvious: L&D and marketing are both trying to change behavior. Just like marketing, L&D also focuses on behavior change (via persuasion).

Market 246
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Empowering Educators: Strategies for Effective Educational Assessment

Kitaboo

Assessments are not new in the field of education and training. The ultimate objective of teaching is to assess the understanding level of each student and trainee. However, the aim of assessments in the contemporary world is not limited to evaluating the depth of knowledge of students but is extended across various purposes.

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Why Higher Education Institutions Need an Education Services Company

Hurix Digital

The higher education community is at an inflection point today with technology, cost inflation, and social change being three main elements posing challenges to students. How does this partnership benefit higher education institutions? Related Read: How Can Institutions Improve their Higher Education Course Enrolment.

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When to Use Formative or Summative Assessments in Education?

Hurix Digital

In today’s digital era, the prevalence of online higher education studies is on the rise, with the global online education market set to reach $239 billion by 2027. This digital shift necessitates more effective assessment methods, making online assessment test systems crucial.

Format 52
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Mastering Marketing Tactics for Your LMS: A Comprehensive Guide

Lambda Solutions

In the digital age, Learning Management Systems (LMS) have become indispensable tools for educational institutions, corporations, and organizations looking to deliver effective eLearning experiences. However, having a powerful LMS is only part of the equation; the other part is marketing it effectively.

LMS 130
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AI-Enabled Assessment: Redefining Evaluation in Education

Hurix Digital

Artificial Intelligence (AI) touches every walk of life, including the education sector. Teachers, trainers, and education facilitators will leverage AI to deliver enriched, personalized learning experiences. The use of AI in higher education is helping educators deliver learning in an efficient, sustainable, and scalable manner.

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7 eLearning Trends Going to Rule the L&D market in 2023 and Beyond

Infopro Learning

According to the Training Industry report, Trends 2023: Managing Training for a Changing Workplace , in 2023, training budgets is expected to increase by more than 6%, and the global training market to grow by 2%. These immersive learning technologies educate learners on newly released tools or machinery. Microlearning.

Trends 221