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L&D SHOULD THINK LIKE MARKETING – BUT DO WE UNDERSTAND THE DIFFERENCE?

Learnnovators

There’s been a growing chorus that L&D should think more like marketing, and that we should borrow principles and approaches from there. The similarities are all too obvious: L&D and marketing are both trying to change behavior. Just like marketing, L&D also focuses on behavior change (via persuasion).

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7 eLearning Trends Going to Rule the L&D market in 2023 and Beyond

Infopro Learning

According to the Training Industry report, Trends 2023: Managing Training for a Changing Workplace , in 2023, training budgets is expected to increase by more than 6%, and the global training market to grow by 2%. Such assessments make room for continuous improvements in the eLearning programs. Microlearning. Mobile Learning.

Trends 221
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Mastering Marketing Tactics for Your LMS: A Comprehensive Guide

Lambda Solutions

However, having a powerful LMS is only part of the equation; the other part is marketing it effectively. In this blog, we'll delve into essential tactics for marketing your LMS to reach and engage your target audience successfully. Understand Your Audience Effective marketing starts with a deep understanding of your target audience.

LMS 130
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Types of Assessments: Online vs. Offline Assessments

Kitaboo

In the realm of education and professional development, the advent of digital technology has ushered in a transformative era, redefining how knowledge is disseminated and assessed. With the global online learning market growing 14% annually , educators are reassessing their teaching approach. The Fundamentals: Assessment vs Tests II.

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Best Practices for a Marketing Database Cleanse

Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

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Integrated Marketing Communication for LMS: Amplify Your eLearning Impact

Lambda Solutions

In the ever-evolving world of eLearning, effective marketing strategies are vital for maximizing the impact of Learning Management Systems (LMS). Integrated Marketing Communication (IMC) offers a holistic approach to seamlessly integrate various marketing channels, align messaging, and create a unified experience.

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The Lonely Training Needs Assessment

Learning Rebels

What is it about a training needs assessment that makes learning professionals panic? This where the outstanding book, Needs Assessments Basics , comes into the picture. Ifyou’ve lost the skill of asking questions, “Needs Assessment Basics” can helpyou. CSI Training Needs Investigation How to Ask Training Questions.

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What Is a Performance Learning Management System (PLMS)?

A Performance LMS allows you to continually assess and improve learners based on their specific company and role-based capabilities. How is this Performance LMS concept not just another marketing play on words? If you're reading this you're probably ready for better organizational learning and performance. Is a PLMS right for me?

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Enhancing the Learning Experience by Leveraging Learner Analytics

Speaker: Seth Puri, EVP Global Sales and Marketing, Gutenberg Technology

In this webinar, Seth Puri, EVP of Global Sales and Marketing for Gutenberg Technology, will deliver a guide to collecting and assessing learning outcomes – and demonstrate how doing so can help you deliver a differentiated eLearning experience. Fortunately, we’re here to help.

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12 Ways to Get the Most Out of Your Authoring Tool

Knowing what you need from an eLearning authoring tool can be hard, especially when there are so many options on the market. gomo’s new ebook aims to save you time and hassle by identifying 12 must-have authoring tool features.

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HR Secrets: How to Secure Executive Buy-In for Your HR Initiatives

Speaker: Steve Pruneau - Chief of Consulting Operations and HRIS solution architect at Free Agent Source Inc

He will discuss: How to effectively analyze your CEO’s interests in order to align them with yours How to use straightforward frameworks to assist you in assessing your company's culture, mission, and market pressures What to do if you are ultimately unable to obtain management buy-in for your HR initiatives October 11th, 2022 at 11:00 am PDT, 2:00 (..)