markets-data 
Learnnovators
AUGUST 2, 2023
There’s been a growing chorus that L&D should think more like marketing, and that we should borrow principles and approaches from there. The similarities are all too obvious: L&D and marketing are both trying to change behavior. Just like marketing, L&D also focuses on behavior change (via persuasion).
Think Orion
DECEMBER 15, 2023
In today’s dynamic digital marketing landscape, there are multiple keys to success. As a learning provider, it’s vital to understand your audience, ensure a product-market fit, and then accurately assess the performance of your marketing. That’s why we’ve decided to help you out with this. “SO,
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Think Orion
DECEMBER 15, 2023
INTRODUCTION In today’s digital marketing landscape, the key to success lies in effectively leveraging the data and tools at your disposal. This starts with a clear understanding of the metrics to focus on and the ability to navigate through the data you need. Here’s how to go about it: 1. WHAT’S THE SOLUTION?
Creativ Technologies
JANUARY 6, 2022
Data scientists have a huge demand nowadays because the companies are facing huge data availability. Indeed, nowadays, IT professionals are also changing careers to data scientists due to high incomes in the latter profession. What is Data Science? How are companies using Data Science? Predictive analysis.
Advertiser: ZoomInfo
Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Why is this so essential?
eLearning Industry
FEBRUARY 5, 2021
Alternative data’s impact on eCommerce cannot be underestimated, and alternative data collection methods such as data crawling using proxies to obtain User-Generated Content have become widespread. In this article, I'll go over the main use cases using alternative data in product marketing.
Creativ Technologies
DECEMBER 23, 2021
Data scientists have a huge demand nowadays because the companies are facing huge data availability. Indeed, nowadays, IT professionals are also changing careers to data scientists due to high incomes in the latter profession. What is Data Science? How are companies using Data Science? Predictive analysis.
Advertiser: ZoomInfo
In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way.
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. Not so fast, though.
Advertiser: ZoomInfo
The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. But none of this is possible without the most important element of a successful ABM program: good data. Data is the fuel that powers your ABM engine. Without it, you can’t find and reach your target accounts.
Advertiser: ZoomInfo
Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. of companies achieved a score indicating maturity in data management practices in the space.".
Advertiser: ZoomInfo
It's quite a process for marketing teams to develop a long-term data management strategy. It involves finding a data management provider that can append contacts with correct information — in real-time. Not just that, but also ongoing data hygiene efforts to keep the incoming (and existing) information fresh.
Advertiser: ZoomInfo
64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. The digital age has brought about increased investment in data quality solutions. Download this eBook and gain an understanding of the impact of data management on your company’s ROI.
Advertiser: ZoomInfo
As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers.
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