What L&D can learn from the Apple marketing strategy

Sponge UK

Sell your training like one of the most successful companies in the world sell their products. Apple store. Apple is. It’s not going to be easy to build the kind of association with quality of a brand like Apple, but there is a simple way to start.

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Training Manager Frustrations: The Customer Service Solution

Gyrus

Training Manager Frustrations: The Customer Service Solution. Everyone wants to receive good customer service and every company would like to think they offer acceptable to great customer service. And yet good customer service should never be a company’s goal.

Customer training your clients will love

Litmos

If you've ever been to the Apple store, you know that it's kind of an experience: you can buy products there; you can get your devices fixed there; and there are scheduled Today at Apple programs — like a music lab, a photo walk, or kids' programs. . Build customer loyalty.

How to Build Better Customer Service in Retail

GoConqr

“We are moving beyond just selling products to being the brand customers rely on to make their lives simpler and more meaningful as they save money”, explains McMillon. “We’ve The mantra “Customer is King” is a glaring truth. Total Product Knowledge.

Wanna Build a Better Product? Ask These Questions!

ProProfs

Do you ever wonder will consumers be crazy for iPhone if Apple never improved upon its features and key attributes? There wouldn’t be much to consider and the sales would definitely drop, and it’d lose a great number of customers. So why would you do the same with your product?

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How Apple Killed Flash for eLearning (and What to do with All That Non-Compatible Courseware)

eLearningMind

In 2010, Steve Jobs singlehandedly started one of the biggest–OK, maybe the only–software feuds by stating that Apple products wouldn’t support Flash, citing reasons like a high fail rate, lag time, and the overall unnecessary nature of the platform.

Acknowledge, align and assure your way to personal customer service

Yarno

When it comes to customer service, competence is just the minimum viable product. You need more than just the technical capabilities to serve and solve the customer’s problems. That “more” is the personal connection between customer and customer service.

The Corporate University Shift: Why Great Companies Invest in Custom Learning

eLearningMind

The term “corporate university” might conjure images of boring training and hours of video, but don’t sell them short: When executed well, corporate universities can be a major play for employee productivity and retention. Learners and employees can see through to the real reason they’re being trained, and it usually centers on profits and productivity for the organization—not the individual. Apple University: Establishing the “Apple Way” through better culture.

Train Your Customers on the Benefits First, Then the Features

LearnUpon

We obsess over our product. We want every customer to know about every aspect. However, as we develop training to nurture our customer through our product, it can be easy to forget that the customer isn’t interested in solely being shown features.

The Dollars and Sense of Extending Employee Training to Customers

Training Industry

One way of accomplishing this goal is by providing training programs to customers that were developed for employees. Perhaps the best example of a company extending employee-based training to customers as a means of generating revenue is Apple, Inc. Apple leveraged the same training program that it provided to employees to teach them how to use Apple products and offered those programs to customers as part of its one-to-one program for a $99 annual fee.

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How To Take Your Mobile Learning Experience To The Next Level

Docebo

On the other hand, some companies may use the APIs from their LMS to create their own customized learning app. You’ll also have the ability to customize the app’s download page within those stores by adding your own images and description.

How Better Customer Education is the Secret Ingredient for Customer Loyalty

eLearningMind

Many eLearning principles are also highly effective when applied to the marketing front, especially when it comes to customer loyalty. It’s not only about spend, but word-of-mouth advertising, engagement rates, and how likely a customer is to recommend you to others.

Cisco’s Tablet Cius

Upside Learning

Strangely, Cisco has said that it doesn’t want the device to be perceived as a consumer device or as a direct competitor to the popular Apple iPad. It seems to be squarely targeted at business customers and not individual consumers.

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Product Review: Plateau TMS (Talent Management System)

eLearning 24-7

Here is how it works – the basics that is: Reports run against the real-time transactional DB (each customer has their own DB instance). Custom courses (created by the end user) are uploaded, tested and on-going updates (especially with the 3rd party content). Kodak embraced them to a point, but kept their initial camera products. A trick (those black wrapped or orange wrapped peanut butter candies) or an Apple.

20 Wonderful Resources for Using BLE Beacons in Mobile Learning

Learnnovators

Apple’s recently introduced iPhones come embedded with iBeacons. Hybris : This is an amazing video that shows how BLE Beacons could be combined with the power of Google Glass to make customer experiences ‘frictionless’!

How to Train Your Customers

CLO Magazine

Offering external customers development options is an inexpensive way to boost company loyalty, reduce dependence on help desks and generate revenue. The learning and development industry has its hands full educating various levels of the workforce, but customers are often an employer’s largest audience. Companies such as Apple, Werner, Drivefleet and Franklin Templeton have established initiatives to train their customers, and they’re not alone.

13 Tips for Recording Your iPhone, iPad, or iPod

TechSmith Camtasia

To turn on screen recording go to Settings > Control Center > Customize Controls. To change your wallpaper back to an Apple default: tap Settings > Wallpaper > Choose a New Wallpaper and you’ll see options for Dynamic or Stills.

Xyleme Product Update: Pastiche 2.4 for the iPad – Content monetization and more

Xyleme

for the iPad opens a new revenue stream for your content by allowing you to reach and sell to your customers directly. Pastiche has been integrated with Apple’s in-App Purchase payment gateway to give your users the ability to purchase your content through your Custom Branded App.

5 Reasons Why You Should Customize Your eLearning Courses

TalentLMS

Given this over-abundance of eLearning material, does it really make sense for a company to develop its own custom eLearning courses? In this post, we’ll give you 5 reasons why you should invest in custom eLearning development. Enter custom eLearning development.

Xyleme Product Update: Pastiche 2.4 for the iPad – Content monetization and more

Xyleme

for the iPad opens a new revenue stream for your content by allowing you to reach and sell to your customers directly. Pastiche has been integrated with Apple’s in-App Purchase payment gateway to give your users the ability to purchase your content through your Custom Branded App.

5 Ways to Create an Exceptional Customer Service Experience

Degreed

What does a great customer experience look like to you? You might think about Apple and their beautiful products, elegant stores, and a tightly integrated ecosystem. There is a lot of work that needs to happen behind the scenes to ensure a seamless customer experience.

Is Microsoft Surface a Major Step Backward for mLearning?

Bottom-Line Performance

One of the biggest criticisms of the current tablet landscape, even the mighty iPad, is how tablet computers thus far are still primarily used as content consumption devices, not for hard core productivity. Mobile Learning apple elearning iPad microsoft microsoft surface tablet

Is Microsoft Surface a Major Step Backward for mLearning?

Bottom-Line Performance

One of the biggest criticisms of the current tablet landscape, even the mighty iPad, is how tablet computers thus far are still primarily used as content consumption devices, not for hard core productivity. Mobile Learning apple elearning iPad microsoft microsoft surface tablet

18 Billion Reasons to Use eLearning Templates

eLearning Brothers

We wanted to congratulate Apple on their record breaking first quarter. Being an Apple user myself, it warms my heart a bit to know that they are one of the 60+ Fortune 100 companies that use our products or services. We are not just Apple fans.

Do Instructional Designers in the Social Digital Age need an.

Dashe & Thomson

→ Download Free Whitepaper The Top 10 Pitfalls of End User Training – and How to Avoid Them Given the current state of the economy, businesses large and small are looking for ways to improve productivity while maintaining quality.

Commercial eBook stores offer appealing customer experiences

Aptara

Commercial eBook stores offer appealing customer experiences. When it comes to commercial and trade publishing, the final portal between the consumer and the product is usually one of the major distributors' Web portals.

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High Customer Satisfaction Scores Might Make Your Training Organization Obsolete

Training Industry

If you’re a trainer or training professional, you probably use some type of customer satisfaction score to measure how happy students are with the courses that you offer them. Customer engagement or loyalty is a much better indicator of whether or not those students will take any more of your classes. In fact, high satisfaction scores might well be hiding the fact that many of your training customers are ready to jump ship and find another provider.

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Dissecting Saba's New "Anywhere" Product for Mobile Learning

mLearning Trends

I happened upon a tweet last week while trolling my Twitter in-box that heralded a product announcement from Saba for their new " Saba Anywhere " offering designed to make training delivery to mobile workers easy, practical and secure.

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Your Association Members & Customers Have an Ear for Podcasts

WBT Systems

By adding podcasts to your online learning curriculum and communication strategy, you will attract the attention and loyalty of members, customers, and prospects, while enhancing the impact of your educational content. Many podcasts hosts take a few minutes during episodes to promote one of their products or services: a book, online course, in-person event, or appearances elsewhere. And they’ll love them even more now that Apple and other podcast platforms are improving analytics.

Is Your LMS License Model Misaligned? How to Avoid Costly Mistakes

Talented Learning

Throughout the last month, I’ve reviewed 12 RFP responses for 3 different LMS business scenarios: association learning, commercial training and corporate channel/customer education. Our goal was to compare bids on an apples-to-apples basis.

How to Ensure You Don’t Do a Starbucks

Enyota Learning

~Your customer doesn’t care how much you know until they know how much you care – Damon Richards, Customer Care Expert. In a customer-centric world, it’s hardly surprising that everything starts and ends with the customer: from your product or service idea to the markets you serve, down to the marketing channels you use, and, especially, the customer service you offer. The Importance of Good Customer Service. Or Apple.

DiscoverLink Delivers Instant-access Training with Launch of Mobile App

discoverlink

Customers reported the Mobile App will be an important technology to have, as it allows learners to use mobile devices for training more easily. It became available for download on the Apple Store and Google Play on Thursday, June 13 th. News ProductsFOR IMMEDIATE RELEASE.

e-Clippings (Learning As Art): iQuiz Maker - Make Custom Quizzes for the iPod - oh yeah, its free

Mark Oehlert

e-Clippings (Learning As Art) Home Archives Subscribe About My Social Networks « "Learning objectives are best achieved when tied to real-world (not inworld) factors of production" (TerraNova) | Main | Create your own cartoon strips and another Wii Mii Editor.

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Top Picks for 2016 – E-Learning

eLearning 24-7

I bring you my top picks for a wide swath of products on the online learning space. I use this product on a daily basis and it packs a whallop. Best Custom Course Provider from an LMS Vendor. Can capture and edit video on Windows, iOS (Apple) and Android.

How Docebo 7.7 Helps You Amplify Digital Learning Experience to Produce Better Learning Outcomes

Docebo

Plus, we’ve introduced a new way to get even more out of the Docebo Go.Learn mobile app to keep employees, partners and customers aligned to your brand – beyond the desktop. AI suggestions and course enrolments, a new way to get even more out of the Go.Learn Mobile App, plus much more.