Need to Change Behavior? Just Follow the Wizard
Dashe & Thomson
AUGUST 8, 2011
If a product or service promises to “Burn Off Pounds Fast!” The challenge of changing human behavior for positive business outcomes is a similarly elusive pursuit. That’s why I was skeptical when I first encoutered BJ Fogg ’s Behavior Wizard. Enhance ability to perform the behavior (make it easier to do).
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