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Learning 2014: Mobile and Social Opportunities

CLO Magazine

CLOs are cautiously optimistic about their budgets and impact in 2014. Many suggest mobile and social learning technology will have the greatest effect on organizations. Technology remains an important part of the solution, but the application of social and mobile technologies is both highly anticipated and skeptically received.

Mobile 78
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Flexibility is critical for mobile content development success

Aptara

Flexibility is critical for mobile content development success. The value of mobile content is no longer in dispute. Decision-makers in every industry have come to realize that only by producing robust, customized mobile content can they hope to attract new customers and retain existing ones.

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Top Self-Publishing Tools to Create Interactive eBooks for K12 Education

Kitaboo

Users may access an elaborate built-in asset library and choose from assorted pre-made templates, frameworks, mobile-ready themes, and interactions to customize content to fit their requirements. The software allows the integration of multimedia elements into courses, such as quizzes, surveys, games, and simulations.

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B2B marketing now largely mobile

Aptara

B2B marketing now largely mobile. Creating content for B2B marketing purposes is an important process, one that demands an intrinsic understanding of the audience's needs. Putting forth information in the wrong format can be just as damaging as picking the wrong topic, so it's also important think about content conversion.

Market 40
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Mobile content must be accessible for all

Aptara

Mobile content must be accessible for all. As business leaders in every industry strive to produce useful, compelling mobile content for their potential and existing customers, there are many issues that they must grapple with. How frequently should they develop new content?

Mobile 40
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Marketing content: Remember mobile or lose relevance

Aptara

Marketing content: Remember mobile or lose relevance. Content made for advertising and promotional purposes doesn't just have to be seen, it must be digested and harnessed by the target audience, individuals most likely to make a purchase. The pressing need for mobile. Complex market.

Mobile 40
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Elements of compelling mobile

Aptara

Elements of compelling mobile. The particulars of mobile. Developing for smartphones and tablets is a unique part of a content strategy, one that can benefit from specific attention and experiences. For example, he slighted the idea that a responsive Web presence alone is enough to declare a mobile strategy finished.

Mobile 40