The premise of this post is that when an organisation makesa conscious effort to move towards a more social way of doing business, itusually begins with the introduction of an enterprise collaboration platform.Employees, who have been using emails and, perhaps, mailing lists and googlegroups till then as their mode of communication and collaboration, are now expected touse the collaboration platform for their day to day business. Jive SBS --the platform we use--has certain useful widgets that let us do so.However, the curation part is manual. Let's takeAmazon as an example.