Learnnovators
AUGUST 2, 2023
There’s been a growing chorus that L&D should think more like marketing, and that we should borrow principles and approaches from there. The similarities are all too obvious: L&D and marketing are both trying to change behavior. Just like marketing, L&D also focuses on behavior change (via persuasion).
Infopro Learning
MAY 2, 2024
Organizations are yearning to expand the reach of their learning and development (L&D) efforts beyond geographic borders in our increasingly interconnected world. Translation and localization are your trusty compass and sextant for the training content, guiding you through the uncharted territories of international markets.
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eLearning Industry
NOVEMBER 5, 2020
Marketing takes many different forms in the corporate world. However, these 8 topics are crucial for marketing leadership development. This post was first published on eLearning Industry.
eLearning Industry
APRIL 19, 2024
Many of you may wonder which B2B marketing strategies are effective today. Stay with us to learn about the meaning and necessity of implementing digital marketing best practices and standing out from the crowd. This post was first published on eLearning Industry.
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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.
Clark Quinn
AUGUST 26, 2020
I’m not a marketing expert, or even a marketer, so take the following with the proverbial boulder of salt. Still, I have to market Quinnovation, and I’ve advised orgs on marketing (learning) products, and I’ve taken down a lot of bogus marketing. In lieu of that, be wary.
Clark Quinn
AUGUST 10, 2021
So here’s yet another post about more marketing malarkey. Most importantly, perhaps, is also the benefit of spacing learning to increase the likelihood of it being available. This is bolstered by a later quote: “When training becomes overwhelming and creates stress, a bite-sized approach will encourage learning.”
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It’s no secret that hiring in this tight labor market is tough. We’ve been in the trenches with our talent acquisition leaders every day, and we’ve put together an e-book made up of our most-downloaded resources on lessons-learned in these trying times. Focused topics on today’s talent market challenges.
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Choosing the right Learning Management System (LMS) is crucial for your business's success. With so many options available in the market, how do you ensure you make the best choice? This guide is your key to finding the ideal enterprise learning platform for your business. Find your perfect LMS.
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The job market is changing fast, and to stay ahead, your hiring strategy needs to be flexible. Curious to learn more? With recent economic shifts, more companies are turning to contingent workers for their adaptability and cost savings. In fact, 32% of businesses are already prioritizing contingent over traditional full-time positions.
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Analysts and professionals alike tend to argue that account based marketing (ABM) is not new. On the surface, this is an accurate statement. However, ABM practitioners have evolved the strategy from development to implementation. So, what does ABM look like in 2022?
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.
Advertiser: ZoomInfo
It's quite a process for marketing teams to develop a long-term data management strategy. Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. It involves finding a data management provider that can append contacts with correct information — in real-time.
Advertiser: ZoomInfo
ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?
Advertiser: ZoomInfo
The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back? From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.
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