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How to Promote Your Online Courses With Google Ads

learnWorlds

Creators, online coaches, and edupreneurs use search engine marketing in addition to other marketing and sales methods to find success! Online advertising with Google Ads (previously known as Google AdWords ) gives you the opportunity to reach potential customers looking for the eLearning and training opportunities that you offer.

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Bing Ads vs. Google Ads: Which Platform is Better in 2023?

Think Orion

Companies spend more than $250 billion on digital ads, the most prominent channels being Google and Bing. However, the functionalities, metrics, targeting options, costs, and many other factors differ between Google and Bing. Indeed, Bing has fewer users, but its ads display higher than Google Ads.

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How to add a timer to Google Slides

BrightCarbon

One question our incredible Google Slides experts are asked all the time is ‘how do I add a timer to Google Slides?’. Now, if you’re not one of the people who’ve asked us this question, you might be wondering why you’d need a timer in Google Slides. Sounds great, where do I find the Google Slides timer function?

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Why do searches on e-Learning terms drop dramatically?

Challenge to Learn

Searches on Google on some e-Learning related terms are dropping year by year: searches on Instructional design for example dropped by 80% since 2005. Terms connected to old school e-Learning are dropping, terms related to new forms of (e-)Learning (like MOOC’s) are rising in the Google trends. Instructional design.

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12 Ways to Get the Most Out of Your Authoring Tool

Knowing what you need from an eLearning authoring tool can be hard, especially when there are so many options on the market. gomo’s new ebook aims to save you time and hassle by identifying 12 must-have authoring tool features.

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The Dos and Don’ts of Using YouTube Ads for Your Online Course

learnWorlds

YouTube is the second largest search engine after Google, reaching approximately 2.56 YouTube ads should be part of your digital marketing strategy, as they’re an excellent way to increase brand awareness and conversions – that is, to get your audience to take some kind of action. Are your customers even on YouTube?

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Tend Your Learning Garden – and Keep Learners Off Search

Litmos

What’s so bad about learning via search? Chances are, the answers your learners are searching for really are there… somewhere. Unfortunately, the right answer might not come up as the first search result, or even as the 91st result. Is your learning content easily searched? Is it possible to keep learners from Googling?

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