Demo Time! Because the conversation will drive what happens next, seeing the demo. demo). You might think to yourself, that the goal of this approach is to identify what you are really seeking and thus when it comes to the demo, to focus only on that, rather then the entire system itself. employee size, what you are looking for in a solution, and that you want to see a demo of the product.  Even if you request quickly that you would like to see a demo, many sales people will continue to press for details over the phone. You want a one on one demo.