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Bing Ads vs. Google Ads: Which Platform is Better in 2023?

Think Orion

Companies spend more than $250 billion on digital ads, the most prominent channels being Google and Bing. However, the functionalities, metrics, targeting options, costs, and many other factors differ between Google and Bing. Indeed, Bing has fewer users, but its ads display higher than Google Ads.

Google 98
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Key Social Media Metrics That Matter for Your Online School in 2022

learnWorlds

Which of the innumerable metrics matter the most for your online school? So many metrics, so little time! This blog post will shed some light on how you can handle this social media metric chaos. This blog post will shed some light on how you can handle this social media metric chaos. Awareness Metrics.

Metrics 52
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Explore How to Measure Event ROI and Performance 

Think Orion

As the budget for marketing has increased overall, it has become imperative to measure and calculate the ROI. But what is event ROI? It is important to understand how to measure event ROI to ensure the effectiveness and impact of the event and set targets for future events. What are KPIs?

ROI 40
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Online Marketing for Elearning Part III: Advertising

LearnDash

Even better, you have plenty of metrics to use to track the effectiveness of your ads. Here are the top ones you should keep in mind: Google Ads: Formerly AdWords, Google Ads are the simple text-based advertisements you see when you search for things on Google. Not that you would use those for your online course.)

Market 226
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Google Analytics 4 for Higher Education Simple Guide 2023

Think Orion

Google Analytics 4 (GA4) is a tool that enables you to get essential customer insights and unlock customer-centric measurement to understand how they interact with your sites and apps throughout their entire lifecycle. What can you expect for higher education marketing with Google analytics 4? What is Google Analytics 4?

Google 52
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Best Higher Education Event Promotion Strategies

Think Orion

It could include event websites, email campaigns, promo codes, Google Ads, social media, influencers, and sponsorships. Search engine optimization SEO makes it most accessible for prospective students to find your events when they search online. You can increase search rankings by optimizing websites or landing pages.

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Mobile-First Revolution: Adapting Your Website Development Strategy

Hurix Digital

Mobile internet usage has skyrocketed globally, with statistics showing more searches now happen on mobile devices than desktops. If businesses don’t quickly adapt to changing search and browsing behaviours across devices, they risk losing visibility, traffic volumes, and conversions. Table of Contents: 1.

Website 40