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Bing Ads vs. Google Ads: Which Platform is Better in 2023?

Think Orion

Companies spend more than $250 billion on digital ads, the most prominent channels being Google and Bing. However, the functionalities, metrics, targeting options, costs, and many other factors differ between Google and Bing. Indeed, Bing has fewer users, but its ads display higher than Google Ads.

Google 98
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What’s the ROI of Content Personalization?

Xyleme

The ROI of content personalization increases exponentially with scale. Learn how Xyleme CCMS helps organizations achieve the full ROI of content personalization by solving 3 common challenges that inhibit personalization at scale. . The post What’s the ROI of Content Personalization?

ROI 86
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Return on Investment or “ROI”: pie chart in the sky

Challenge to Learn

It is that the value of e-Learning can be measured as a return on investment (ROI). But ROI is not (and never has been) the way to measure the value it adds. If you’re reading this and thinking I’m going out on a limb here, then statistically at least, you’re not wrong: Google ROI e-learning and you’ll get 2,450,000 results in.43

ROI 174
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Explore How to Measure Event ROI and Performance 

Think Orion

As the budget for marketing has increased overall, it has become imperative to measure and calculate the ROI. But what is event ROI? It is important to understand how to measure event ROI to ensure the effectiveness and impact of the event and set targets for future events. What are KPIs?

ROI 40
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12 Ways to Get the Most Out of Your Authoring Tool

Knowing what you need from an eLearning authoring tool can be hard, especially when there are so many options on the market. gomo’s new ebook aims to save you time and hassle by identifying 12 must-have authoring tool features.

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Google Analytics 4 for Higher Education Simple Guide 2023

Think Orion

Google Analytics 4 (GA4) is a tool that enables you to get essential customer insights and unlock customer-centric measurement to understand how they interact with your sites and apps throughout their entire lifecycle. What can you expect for higher education marketing with Google analytics 4? What is Google Analytics 4?

Google 52
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A Guide to Revolutionizing Your Mobile App Development with AI & Machine Learning for Greater ROI

Hurix Digital

Smart Assistants Siri, Cortana, and Google Now offer convenient, hands-free customer interactions, enhancing accessibility and brand loyalty. AI identifies target audiences with laser precision and helps you personalize your marketing campaigns for maximum impact and ROI. Here are just a few examples: 1. Predict future trends.

ROI 40