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The Easiest Way to Shorten a Video for Social Media

TechSmith Camtasia

Social media content creation is a fast-paced, dynamic process that requires expertise to maintain audience attention. The post The Easiest Way to Shorten a Video for Social Media appeared first on The TechSmith Blog. How will you stand out?

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New from TechSmith Labs: AppShow brings iOS screen recording to Mac

TechSmith Camtasia

Today we officially launched TechSmith AppShow as a technical preview within TechSmith Labs. AppShow makes it easy to record an iOS device and create a compelling video. Create marketing videos for an app. Create marketing videos for an app. Why use it? You might use it to: Show how to use the features of an app.

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Why You Need to Understand the Business Outcomes when Making Videos

TechSmith Camtasia

However, creating videos that contribute to improving an organization’s performance is a different ball game entirely. So, how can educators create better videos and educational content that contribute to business outcomes? ” You can watch the video on this topic at the top of this post. .’

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How To Create Successful Video Training Content (A Case Study)

TechSmith Camtasia

Organization: SoftwareONE Industry: IT Service Management Challenges: Cost, resources, updating training materials, scalability, creation, time to market, multi-language training Solution: Create and share video training content with TechSmith Camtasia and Snagit. Let’s dive in. The Situation. Scalability.

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How To Create Successful Video Training Content (A Case Study)

TechSmith Camtasia

Solution: Create and share video training content with TechSmith Camtasia and Snagit. That’s why many companies, including SoftwareONE – a global organization of over 3,000 Software Portfolio Management Consultants – have started using corporate training videos across their companies. Industry: IT Service Management.

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How to Use Video Marketing in the Solution Aware Funnel Stage

TechSmith Camtasia

It could be any number of reasons, but likely they aren’t yet convinced they have time, budget, the talent, the team, the expertise, or confidence that others out there found success in solving this same problem in this way. But first let’s get some background as to what it means to be creating video content for those that are Solution Aware.

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When Consumers are Product Aware, Use Videos to Seal the Deal

TechSmith Camtasia

Instead, you should be using videos to double down and provide validation that they’ve found the one. Consumers that view videos of products during the purchasing process are 85 percent more likely to buy. In previous blog posts, we’ve covered several of the Five Levels of Awareness by Eugene Schwartz.